{"id":165,"date":"2017-12-29T17:05:33","date_gmt":"2017-12-29T16:05:33","guid":{"rendered":"https:\/\/liminal.pt\/blog\/?p=165"},"modified":"2021-08-10T16:18:12","modified_gmt":"2021-08-10T15:18:12","slug":"integracao-marketing-tradicional-digital","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/integracao-marketing-tradicional-digital\/","title":{"rendered":"A Integra\u00e7\u00e3o entre o Marketing Tradicional e o Digital"},"content":{"rendered":"<p>O principal fator de sucesso de uma marca \u00e9 o seu posicionamento e a sua proposta de valor, associado, naturalmente, a uma coerente e eficaz estrat\u00e9gia de comunica\u00e7\u00e3o. Considerando o tradicional \u201cfunil de marketing\u201d, o marketing tradicional desempenha um papel fundamental na cria\u00e7\u00e3o de reconhecimento e interesse da marca. Quando essa intera\u00e7\u00e3o evolui, os consumidores exigem rela\u00e7\u00f5es mais pr\u00f3ximas com as marcas. Um dos principais pap\u00e9is do marketing digital consiste em fomentar a a\u00e7\u00e3o e a cria\u00e7\u00e3o de \u201cfi\u00e9is e defensores\u201d da marca.<\/p>\n<p>O digital deve estar focado em promover resultados e, como tem v\u00e1rias m\u00e9tricas dispon\u00edveis, torna-se mais f\u00e1cil, r\u00e1pido e intuitivo agir sobre eles. Uma abordagem integrada combina a <em>expertise<\/em> da cria\u00e7\u00e3o e gest\u00e3o de uma marca e complementa a conectividade m\u00e1quina a m\u00e1quina, com o contacto humano a humano para envolver o consumidor.<\/p>\n<h2>Qual o papel do Marketing Tradicional na economia digital?<\/h2>\n<p>N\u00e3o devemos falar em <em>old school<\/em> e <em>new school.<\/em>\u00a0Devemos sim aceitar que a economia digital transformou o marketing para sempre. Os Marketeers devem acompanhar as mudan\u00e7as nos seus setores de atividade e adaptar as estrat\u00e9gias em conformidade.<\/p>\n<p>O marketing tradicional n\u00e3o deve substituir o digital; deve sim ser promovida a sua integra\u00e7\u00e3o, com diferentes pap\u00e9is,\u00a0 ao longo da jornada de compra do Cliente.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-151 alignleft\" src=\"https:\/\/i0.wp.com\/liminal.pt\/blog\/wp-content\/uploads\/2017\/11\/rafael-cerveira-pinto.png?resize=100%2C100&#038;ssl=1\" alt=\"Rafael Cerveira Pinto, Liminal\" width=\"100\" height=\"100\" \/>Rafael Cerveira Pinto<br \/>\nPartner<br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/rcerveirapinto\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-114 alignleft\" src=\"https:\/\/i0.wp.com\/liminal.pt\/blog\/wp-content\/uploads\/2017\/09\/social-linkedin-circular-button.png?resize=24%2C24&#038;ssl=1\" alt=\"linkedin\" width=\"24\" height=\"24\" \/><\/a><\/p>\n<div class=\"rtng-rating-total\" data-id=\"165\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"165\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"165\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/165\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>O principal fator de sucesso de uma marca \u00e9 o seu posicionamento e a sua proposta de valor, associado, naturalmente, a uma coerente e eficaz estrat\u00e9gia de comunica\u00e7\u00e3o. Considerando o &hellip; <\/p>\n","protected":false},"author":2,"featured_media":170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[34],"tags":[30,15,7],"class_list":["post-165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transformacao-digital","tag-experiencia-do-consumidor","tag-marketing-5-0","tag-omnicanal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Integra\u00e7\u00e3o entre o Marketing Tradicional e o Digital | Liminal<\/title>\n<meta name=\"description\" content=\"A nova economia digital est\u00e1 a revolucionar o marketing. 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