{"id":155,"date":"2017-12-18T18:59:31","date_gmt":"2017-12-18T17:59:31","guid":{"rendered":"https:\/\/liminal.pt\/blog\/?p=155"},"modified":"2022-08-11T15:46:24","modified_gmt":"2022-08-11T14:46:24","slug":"transformacao-digital-como-modernizar-empresa","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-como-modernizar-empresa\/","title":{"rendered":"Transforma\u00e7\u00e3o Digital: 10 passos para modernizar a sua empresa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A crescente utiliza\u00e7\u00e3o das mais recentes tecnologias digitais tem enorme impacto sobre os neg\u00f3cio das empresas e organiza\u00e7\u00f5es, em diferentes ind\u00fastrias, atividades e mercados.\u00a0A Transforma\u00e7\u00e3o Digital &#8211; Digital Business Transformation &#8211; vai muito al\u00e9m da incorpora\u00e7\u00e3o dessas novas tecnologias no interior das organiza\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na realidade, as novas tecnologias s\u00f3 criam impacto positivo se constitu\u00edrem a oportunidade para uma mudan\u00e7a organizacional orientada \u00e0 excel\u00eancia do desempenho e obten\u00e7\u00e3o de resultados, que envolvem altera\u00e7\u00f5es estruturais nas empresas, ao n\u00edvel do modelo de neg\u00f3cio, da lideran\u00e7a, da cultura, da estrutura organizacional e das compet\u00eancias t\u00e9cnicas e humanas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No <a href=\"https:\/\/liminal.pt\/10-mandamentos-transformacao-digital\/\">eBook &#8220;10 Mandamentos da Transforma\u00e7\u00e3o Digital&#8221;<\/a>, procura-se esclarecer os gestores sobre&nbsp;os principais mitos da transforma\u00e7\u00e3o digital, qual o&nbsp;impacto da transforma\u00e7\u00e3o digital no marketing, nas vendas e no servi\u00e7o ao cliente e por onde come\u00e7ar a transforma\u00e7\u00e3o da sua empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Os 10 Mandamentos da Transforma\u00e7\u00e3o Digital<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Prioridade Estrat\u00e9gica<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fazer da transforma\u00e7\u00e3o digital uma prioridade estrat\u00e9gica com apoio cont\u00ednuo da gest\u00e3o de topo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Diagn\u00f3stico Externo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Realizar um diagn\u00f3stico externo para detetar tend\u00eancias relevantes de novas tecnologias, mudan\u00e7as no panorama concorrencial, novas ideias e necessidades evidenciadas junto de clientes e fornecedores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Diagn\u00f3stico Interno<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Realizar um diagn\u00f3stico interno para avaliar a maturidade digital da empresa,<br>identificando:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Quais os processos que precisam ser automatizados e digitalizados;<\/li><li>Qu\u00e3o digitalmente esclarecidos s\u00e3o os seus l\u00edderes e colaboradores,<\/li><li>Qu\u00e3o relevante \u00e9 o com\u00e9rcio digital, ou seja, o <a href=\"https:\/\/liminal.pt\/inbound-marketing-automation.html\">E-Commerce, M-Commerce<\/a>;<\/li><li>Qu\u00e3o digitalmente habilitados s\u00e3o os seus produtos e servi\u00e7os;<\/li><li>Qu\u00e3o fortes s\u00e3o os pontos de contato e o relacionamento com os clientes.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Agilidade e Objetivos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Definir uma estrat\u00e9gia de transforma\u00e7\u00e3o focada na agilidade digital do neg\u00f3cio e acompanhada de objetivos claros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Estrat\u00e9gia para as tecnologias<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Definir uma estrat\u00e9gia para as tecnologias que melhore a efic\u00e1cia de:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sistemas centrais (redes de comunica\u00e7\u00e3o, bases de dados);<\/li><li><a href=\"https:\/\/liminal.pt\/inbound-marketing-automation.html\">Front-Office de IT<\/a> (websites, portais de cliente, mobile apps, social media);<\/li><li>Sistemas de gest\u00e3o de relacionamento com o cliente (<a href=\"https:\/\/liminal.pt\/inbound-marketing-automation.html\">MAP &#8211; Marketing Automation Platforms<\/a>, <a href=\"https:\/\/liminal.pt\/account-based-marketing.html\">CRM &#8211; Customer Relationship Management<\/a>);<\/li><li>Sistemas de <a href=\"https:\/\/liminal.pt\/engagement-based-loyalty.html\">Analytics<\/a> para fornecer informa\u00e7\u00f5es baseadas em evid\u00eancias para apoiar a tomada de decis\u00e3o.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. Programa de Change Management<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Criar um programa de change management no interior na organiza\u00e7\u00e3o que promova uma transforma\u00e7\u00e3o cultural e o uso de tecnologias digitais para melhorar o desempenho do neg\u00f3cio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Atrair, reter e formar recursos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Atrair, reter e formar recursos da pr\u00f3xima gera\u00e7\u00e3o (nativos digitais) ou outros (millenials) que j\u00e1 se sentem confort\u00e1veis a trabalhar no ecossistema cada vez mais digital e din\u00e2mico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Projetos piloto<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Desenvolver projetos piloto para apresentar conceitos e preparar investimentos de maior dimens\u00e3o, bem como para identificar compet\u00eancias essenciais para concretizar estrat\u00e9gias futuras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Coopera\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cooperar com empresas l\u00edderes digitais, trabalhando, por exemplo, com startups, universidades ou organiza\u00e7\u00f5es setoriais, para acelerar o processo de inova\u00e7\u00e3o digital.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Medir, testar e melhorar rapidamente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O mundo atual caracteriza-se pela velocidade da mudan\u00e7a. As pessoas resistem naturalmente \u00e0s mudan\u00e7as e ainda mais quando estas ocorrem com tal velocidade. Por isso, a transforma\u00e7\u00e3o digital na sua empresa tem que ser incremental, cumulativa e consistente. Seja r\u00e1pido a implementar pequenas melhorias, analise os resultados, execute as corre\u00e7\u00f5es necess\u00e1rias e avance para a pr\u00f3xima medida antes que a sua concorr\u00eancia o fa\u00e7a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quais os principais mitos da transforma\u00e7\u00e3o digital?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fa\u00e7a download do <a href=\"https:\/\/liminal.pt\/10-mandamentos-transformacao-digital\/\">eBook &#8220;10 Mandamentos da Transforma\u00e7\u00e3o Digital&#8221;<\/a> e conhe\u00e7a:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Os principais mitos da transforma\u00e7\u00e3o digital;<\/li><li>Qual o&nbsp;impacto da transforma\u00e7\u00e3o digital no marketing, nas vendas e no servi\u00e7o ao cliente<\/li><li>Por onde come\u00e7ar a transforma\u00e7\u00e3o da sua empresa.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/liminal.pt\/10-mandamentos-transformacao-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/ebook-transformacao-digital.png?resize=646%2C226&#038;ssl=1\" alt=\"Transforma\u00e7\u00e3o Digital, eBook, Liminal, como iniciar transforma\u00e7\u00e3o digital, adaptar empresa transforma\u00e7\u00e3o digital\" class=\"wp-image-865\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/ebook-transformacao-digital.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/ebook-transformacao-digital.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/ebook-transformacao-digital.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<div class=\"rtng-rating-total\" data-id=\"155\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 2 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"155\"><input 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organiza\u00e7\u00f5es, em diferentes ind\u00fastrias, atividades e mercados.\u00a0A Transforma\u00e7\u00e3o Digital &#8211; Digital Business Transformation &hellip; <\/p>\n","protected":false},"author":2,"featured_media":163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[34],"tags":[36,35,14],"class_list":["post-155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transformacao-digital","tag-digitalizacao","tag-ebook","tag-transformacao-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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