{"id":1537,"date":"2019-05-09T10:45:49","date_gmt":"2019-05-09T09:45:49","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=1537"},"modified":"2023-05-16T17:58:15","modified_gmt":"2023-05-16T16:58:15","slug":"porto-evento-marketing-technologies-martech-talks","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/porto-evento-marketing-technologies-martech-talks\/","title":{"rendered":"Porto recebe evento sobre Marketing Technologies (MarTech)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>No dia 24 de maio, o <a href=\"https:\/\/portoinnovationhub.pt\/\">Porto Innovation Hub<\/a> recebe a <a href=\"https:\/\/martechtalks.liminal.pt\/\">MarTech Talks by Liminal<\/a>, um evento direcionado a CEO e gestores de Marketing que queiram descobrir como o Inbound e Automa\u00e7\u00e3o de Marketing e Vendas ajudam a potenciar os neg\u00f3cios. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O mundo est\u00e1 a mudar. A tecnologia alterou\no dia-a-dia da sociedade e das empresas, bem como o modo como o cliente se\nrelaciona com as marcas. Hoje, apenas as empresas que conseguem oferecer\nexperi\u00eancias extraordin\u00e1rias conquistam rela\u00e7\u00f5es duradouras com os seus\nclientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo um estudo da Oracle, 86% dos\nconsumidores est\u00e3o dispostos a pagar mais por uma melhor experi\u00eancia de\ncliente. No entanto, apenas \u00e9 poss\u00edvel criar experi\u00eancias personalizadas e\nrelevantes recorrendo a tecnologias como a automa\u00e7\u00e3o de marketing ou o CRM \u2013\nCustomer Relationship Management. Estas plataformas permitem personalizar cada\ntouchpoint e estabelecer contacto no momento ideal, com a pessoa certa e com a\nmensagem mais apropriada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNesta era de clientes hiperconectados,\nas mudan\u00e7as nos seus padr\u00f5es de pesquisa, avalia\u00e7\u00e3o e compra de produtos e\nservi\u00e7os est\u00e3o a tornar impratic\u00e1vel gerir o marketing de acordo com o\nparadigma do funil de decis\u00e3o, que durante tantos anos serviu como elo\nestruturante das a\u00e7\u00f5es e an\u00e1lises de marketing e vendas. Os respons\u00e1veis de\nmarketing j\u00e1 n\u00e3o podem simplesmente esperar empurrar as leads ao longo do\nfunil. Hoje, os marketeers s\u00e3o respons\u00e1veis por toda a jornada de decis\u00e3o e\npela otimiza\u00e7\u00e3o da experi\u00eancia dos seus clientes. Isto coloca uma press\u00e3o\nenorme para que os CMO coordenem equipas multidisciplinares, que envolvem toda\na organiza\u00e7\u00e3o e parceiros externos, em dire\u00e7\u00e3o \u00e0 transforma\u00e7\u00e3o digital\u201d, conta\nTiago J. C. Sousa, Managing Partner da Liminal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta edi\u00e7\u00e3o do &#8220;<a href=\"https:\/\/martechtalks.liminal.pt\/\">MarTech Talks by Liminal<\/a>&#8221; ter\u00e1 a oportunidade de aprender, diretamente com a Liminal, startup especialista em tecnologias de marketing, e com a HubSpot, uma das plataformas de automa\u00e7\u00e3o de marketing (MAP) mais conhecidas do mundo, como tirar partido do Inbound &amp; Marketing Automation para potenciar o neg\u00f3cio e aumentar as vendas.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/martechtalks.liminal.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/05\/banner-evento.png?resize=646%2C226&#038;ssl=1\" alt=\"Inbound Marketing, MarTech Talks by Liminal, evento marketing, evento marketing Porto, Liminal, automa\u00e7\u00e3o de marketing, martech, tecnologias de marketing\" class=\"wp-image-1538\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/05\/banner-evento.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/05\/banner-evento.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/05\/banner-evento.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<\/div><div class=\"rtng-rating-total\" data-id=\"1537\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"1537\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"1537\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/1537\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>No dia 24 de maio, o Porto Innovation Hub recebe a MarTech Talks by Liminal, um evento direcionado a CEO e gestores de Marketing que queiram descobrir como o Inbound &hellip; <\/p>\n","protected":false},"author":2,"featured_media":1543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2],"tags":[161,168],"class_list":["post-1537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-liminal","tag-evento","tag-porto-innovation-hub"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MarTech Talks: Porto recebe evento sobre MarTech | Liminal<\/title>\n<meta name=\"description\" content=\"Venha ao MarTech Talks e saiba como o Inbound &amp; Marketing Automation podem potenciar o seu neg\u00f3cio. 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