{"id":1452,"date":"2019-04-22T11:14:06","date_gmt":"2019-04-22T10:14:06","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=1452"},"modified":"2023-05-17T17:16:21","modified_gmt":"2023-05-17T16:16:21","slug":"melhores-plataformas-automacao-marketing","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/melhores-plataformas-automacao-marketing\/","title":{"rendered":"As 11 melhores plataformas de automa\u00e7\u00e3o de marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Atualmente, o n\u00famero de empresas com <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\">plataformas de automa\u00e7\u00e3o de marketing (MAP)<\/a> tem vindo a aumentar. Estudos demonstram que cerca de 51% das empresas j\u00e1 usam estas plataformas e este n\u00famero tem vindo a aumentar significativamente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo o <a href=\"https:\/\/d3oxih60gx1ls6.cloudfront.net\/fde7e5e8-204e-4647-9bec-7ad5c41d42b6\/868ac8e7-05c9-4f45-b280-467d8697f8c5_Predictions_2018_Digital_Disruption_Is_The_New_Normal_For_B2B_Marketing.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">relat\u00f3rio da Forrester<\/a>, cerca de 55% dos marketers planeiam aumentar o investimento em tecnologias de marketing. A procura por ferramentas de automa\u00e7\u00e3o est\u00e1 a aumentar cada vez mais, e a oferta estende-se por in\u00fameras plataformas. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"666\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/plataformas-automacao-marketing.jpg?resize=740%2C666&#038;ssl=1\" alt=\"plataformas de automa\u00e7\u00e3o de marketing, hubspot\" class=\"wp-image-3100\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/plataformas-automacao-marketing.jpg?w=740&amp;ssl=1 740w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/plataformas-automacao-marketing.jpg?resize=300%2C270&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/plataformas-automacao-marketing.jpg?resize=333%2C300&amp;ssl=1 333w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fazer a escolha ideal para o seu neg\u00f3cio pode ser um desafio. De maneira a facilitar um pouco esta decis\u00e3o, e segundo os dados apresentados pela Forrester, a HubSpot fez uma lista das <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-automation-software-tools\" target=\"_blank\" rel=\"noreferrer noopener\">11 melhores plataformas de automa\u00e7\u00e3o de marketing<\/a>. Estas encontram-se tamb\u00e9m identificadas e qualificadas no <a href=\"https:\/\/www.g2.com\/categories\/marketing-automation\" target=\"_blank\" rel=\"noreferrer noopener\">quadrante de automa\u00e7\u00e3o de marketing da G2Crowd<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">As 11 melhores Plataformas de Automa\u00e7\u00e3o de Marketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; <a href=\"https:\/\/www.hubspot.com\/products\/marketing?__hstc=55305780.85ea17dbee906a16a66afc61f449a52d.1542819918862.1555500700400.1555509223081.71&amp;__hssc=55305780.6.1555509223081&amp;__hsfp=2352619420\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro do mercado das MAP, a Hubspot \u00e9 a plataforma com maior reconhecimento e com o \u00edndice mais elevado de satisfa\u00e7\u00e3o por parte do utilizador. \u00c9 tamb\u00e9m das mais completas em rela\u00e7\u00e3o \u00e0s <a href=\"https:\/\/liminal.pt\/martech-magazine\/3-features-hubspot-imprescindiveis\/\">features<\/a> que cont\u00e9m: \u00e9 composta por uma plataforma de marketing, de vendas e de suporte, e todas elas se encontram integradas com o seu CRM. O facto de poder concentrar os dados todos numa s\u00f3 interface, aumenta as possibilidades de automa\u00e7\u00e3o ao dispor do marketer. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/1tbRl8761ws?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Trabalhar com a plataforma pode ser uma tarefa dif\u00edcil ao in\u00edcio, no entanto a longo prazo ir\u00e1 compensar. Devido ao facto de automatizar muitas atividades de marketing, permite ao profissional de marketing concentrar-se noutro tipo de tarefas que n\u00e3o sejam repetitivas e rentabilizar o seu tempo. Confira os <a href=\"https:\/\/liminal.pt\/martech-magazine\/review-do-hubspot-crm-pros-e-contras-da-plataforma\/\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u00f3s e contras do HubSpot<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; <a href=\"http:\/\/go.ontraport.net\/t?orid=800907&amp;opid=270\" target=\"_blank\" rel=\"noreferrer noopener\">Ontraport<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esta plataforma caracteriza-se\ncomo a mais indicada para m\u00e9dias e pequenas empresas, empres\u00e1rios e empreendedores,\npor\u00e9m permite uma personaliza\u00e7\u00e3o detalhada, podendo adaptar-se a qualquer tipo\nde empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para al\u00e9m da sua integra\u00e7\u00e3o com CRM, tamb\u00e9m tem features que permitem uma gest\u00e3o mais equilibrada do marketing, tais como: email marketing, landing pages, reporting e eCommerce. Confira os <a href=\"https:\/\/liminal.pt\/martech-magazine\/review-ontraport-pros-contras-plataforma\/\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u00f3s e contras de Ontraport<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; <a href=\"https:\/\/pt.sendinblue.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sendinblue<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Sendinblue come\u00e7ou por ser uma ag\u00eancia digital. No entanto, devido \u00e0 for\u00e7a e qualidade do seu email marketing, evoluiu para um software de automa\u00e7\u00e3o. Posteriormente integrou fun\u00e7\u00f5es como SMS Campaigns, Reporting e lead scoring. O plano free \u00e9 uma \u00f3tima op\u00e7\u00e3o para come\u00e7ar uma transforma\u00e7\u00e3o digital, pois cont\u00e9m as fun\u00e7\u00f5es base de Marketing Automation, suporte telef\u00f3nico e a capacidade de 300 e-mails di\u00e1rios. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4 &#8211; <a href=\"https:\/\/www.activecampaign.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Active Campaign<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 uma plataforma integrada com CRM e email marketing, sendo que o seu ponto forte \u00e9 a flexibilidade e aplicabilidade da automa\u00e7\u00e3o de marketing. A sua deliverability \u00e9 considerada uma das melhores do mercado. Dominar a parte t\u00e9cnica da plataforma pode ser um desafio ao in\u00edcio, no entanto, a longo prazo tornar-se-\u00e0 uma grande vantagem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5 &#8211; <a href=\"https:\/\/www.pardot.com\/solutions\/b2b-marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Pardot<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esta ferramenta pertence \u00e0 Salesforce e foca-se na automa\u00e7\u00e3o de marketing em cloud. Caracteriza-se como sendo direcionada para enterprises devido \u00e0s suas funcionalidades espec\u00edficas e ao pre\u00e7o elevado. As suas features s\u00e3o bastante poderosas: possui CRM, lead nurturing e scoring, email marketing e reporting. A integra\u00e7\u00e3o do marketing com as vendas \u00e9 um dos pontos fortes da Pardot e permite \u00e0 equipa de vendas rentabilizar e poupar tempo. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6 &#8211; <a href=\"https:\/\/keap.com\/?AffiliateCode=a74013&amp;CampaignId=701j0000001mlwy&amp;Link_Posted_By__c=005f100000Ivh6F&amp;ls=icc_general-icc_awareness~infusionsoft-homepage-pp~2016-03-15__&amp;PartnerId=001f100001SvGid&amp;TrackingLinkId=a1Bj0000002JwCzEAK&amp;utm_campaign=awareness~Awareness---Keap-Homepage~2016-03-15__&amp;utm_content=&amp;utm_medium=&amp;utm_source=general\" target=\"_blank\" rel=\"noreferrer noopener\">InfusionSoft (Keap)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Agora denominada de Keap, \u00e9 uma das plataformas de automa\u00e7\u00e3o mais antigas do mercado e tem evolu\u00eddo de acordo com as necessidades dos utilizadores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posiciona-se como sendo capaz de otimizar qualquer tipo de empresa, por\u00e9m dirige-se mais \u00e0s de pequena e m\u00e9dia dimens\u00e3o. As suas features de automa\u00e7\u00e3o s\u00e3o muito completas e eficientes, permitindo uma utiliza\u00e7\u00e3o global, independentemente da dimens\u00e3o e mercado da empresa. Confira os <a href=\"https:\/\/liminal.pt\/martech-magazine\/review-keap-infusionsoft-pros-contras-plataforma\/\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u00f3s e contras de Keap<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7 &#8211; <a href=\"https:\/\/www.autopilothq.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Autopilot<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 uma das solu\u00e7\u00f5es visualmente mais atraentes do mercado e caracteriza-se como sendo uma plataforma user-friendly e simples de utilizar. O seu editor visual \u00e9 clean, de f\u00e1cil aprendizagem e considerado divertido de usar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Direciona-se mais para o email marketing e \u00e9 mais utilizado para mensagens estrat\u00e9gicas e para uma segmenta\u00e7\u00e3o mais sofisticada e eficiente. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8 &#8211; <a href=\"https:\/\/www.marketo.com\/software\/marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketo<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Caracteriza-se como a solu\u00e7\u00e3o ideal para enterprises e tem uma vantagem competitiva muito forte: a sua integra\u00e7\u00e3o com a Adobe. Ap\u00f3s ter sido adquirida pela mesma, foi incorporada na cloud corporativa. Permite uma coopera\u00e7\u00e3o m\u00fatua entre plataformas, nomeadamente a Adobe Analytics para a gest\u00e3o de dados e a Adobe Target para uma personaliza\u00e7\u00e3o mais direta. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9 &#8211; <a href=\"https:\/\/www.getresponse.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">GetResponse<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dividida por packages, \u00e9 considerada uma das plataformas mais adapt\u00e1veis do mercado. Tem pre\u00e7os acess\u00edveis e coerentes com a sua oferta de maneira a conseguir atingir o mercado na sua totalidade. O seu uso \u00e9 simples e n\u00e3o requer muitos conhecimentos t\u00e9cnicos. Integra features como email marketing, CRM, landing pages, autoresponders, eCommerce e gest\u00e3o de listas. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10 &#8211; <a href=\"https:\/\/www.drip.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drip<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 uma das \u00fanicas plataformas que se foca maioritariamente na automa\u00e7\u00e3o de marketing para eCommerce e considera-se uma plataforma aberta que de adapta a qualquer estrat\u00e9gia e a\u00e7\u00e3o. Tem um feedback bastante positivo em rela\u00e7\u00e3o \u00e0 anal\u00edtica e personaliza\u00e7\u00e3o, por\u00e9m uma das suas for\u00e7as \u00e9 o email marketing, integrando fun\u00e7\u00f5es como email builders, workflows, integra\u00e7\u00e3o multicanal e email campaigns. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 &#8211; <a href=\"https:\/\/www.mautic.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mautic<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fundada em 2014, a Mautic \u00e9 a \u00fanica MAP desta lista que \u00e9 uma open source. O seu crescimento foi r\u00e1pido e t\u00eam evolu\u00eddo significativamente, pois apostaram no desenvolvimento de tecnologias consoante as necessidades identificadas no mercado. Em 5 anos contam com mais de 200 mil empresas clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quer saber qual a plataforma mais indicada para a sua empresa?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A contribui\u00e7\u00e3o de MarTech para o sucesso da estrat\u00e9gia de marketing e vendas apenas se verifica quando as plataformas de automa\u00e7\u00e3o de marketing e o CRM s\u00e3o aplicados em conformidade com a restante estrat\u00e9gia e objetivos da empresa. A escolha de uma plataforma de automa\u00e7\u00e3o de marketing deve ir ao encontro dos objetivos espec\u00edficos que a empresa pretende atingir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para facilitar o processo de escolha da plataforma de automa\u00e7\u00e3o de marketing mais adequada ao seu neg\u00f3cio, cri\u00e1mos o eBook &#8220;<a href=\"https:\/\/liminal.pt\/ebook-como-escolher-automacao-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Como Escolher uma Automa\u00e7\u00e3o de Marketing<\/a>&#8220;. Este conte\u00fado ir\u00e1 ajudar a guiar o processo de escolha de uma plataforma de automa\u00e7\u00e3o de marketing, bem como perceber qual o n\u00edvel atual de automa\u00e7\u00e3o de marketing e vendas em que a sua empresa se encontra. Deste modo, conseguir\u00e1 escolher o software que mais se adequa \u00e0 realidade do seu neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a <a href=\"https:\/\/liminal.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liminal<\/a> ter\u00e1 acesso a peritos que far\u00e3o a an\u00e1lise, desenho e implementa\u00e7\u00e3o de estrat\u00e9gias e opera\u00e7\u00f5es de marketing e vendas, suportadas por sistemas tecnol\u00f3gicos, como a Automa\u00e7\u00e3o de Marketing e o CRM \u2013 Customer Relationship Management, que garantem o crescimento do seu neg\u00f3cio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Solicite um <a href=\"https:\/\/liminal.pt\/diagnostico-gratuito\/\" target=\"_blank\" rel=\"noreferrer noopener\">diagn\u00f3stico<\/a> e descubra o caminho para o sucesso. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/liminal.pt\/ebook-como-escolher-automacao-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/12\/como-escolher-map.png?resize=646%2C226&#038;ssl=1\" alt=\"como escolher software automa\u00e7\u00e3o de marketing, automa\u00e7\u00e3o de marketing, map, automation platform, liminal, martech, tecnologias de marketing\" class=\"wp-image-1545\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/12\/como-escolher-map.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/12\/como-escolher-map.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/12\/como-escolher-map.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<div class=\"rtng-rating-total\" data-id=\"1452\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 4 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"1452\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"1452\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/1452\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Atualmente, o n\u00famero de empresas com plataformas de automa\u00e7\u00e3o de marketing (MAP) tem vindo a aumentar. Estudos demonstram que cerca de 51% das empresas j\u00e1 usam estas plataformas e este &hellip; <\/p>\n","protected":false},"author":2,"featured_media":1460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[47],"tags":[38,105,16,113],"class_list":["post-1452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automacao-de-marketing","tag-automacao-de-marketing","tag-map","tag-map-marketing-automation-platform","tag-plataforma-de-automacao-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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