{"id":1303,"date":"2019-03-24T12:12:09","date_gmt":"2019-03-24T11:12:09","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=1303"},"modified":"2021-01-13T16:57:58","modified_gmt":"2021-01-13T15:57:58","slug":"review-salesforce-pros-contras-plataforma","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/review-salesforce-pros-contras-plataforma\/","title":{"rendered":"Salesforce: Pr\u00f3s e Contras da plataforma"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Atualmente, vivemos numa era em que existe total transpar\u00eancia entre marcas e consumidores. A rela\u00e7\u00e3o alterou e, com apenas um clique, est\u00e1 agora dispon\u00edvel a maioria da informa\u00e7\u00e3o acerca dos produtos e tamb\u00e9m da cultura de uma empresa. A necessidade de conhecer, rastrear e agradar o consumidor passou para o meio digital e, consequentemente, foram criadas ferramentas que permitem executar estas tarefas de uma maneira mais r\u00e1pida e eficaz, acompanhando assim o \u201c<a href=\"https:\/\/liminal.pt\/martech-magazine\/novos-comportamentos-compra-consumidores\/\" target=\"_blank\" rel=\"noreferrer noopener\">novo consumidor<\/a>\u201d.  Assim sendo, surgiu um novo conceito: o <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\">Customer Relationship Management (CRM)<\/a>. Descubra, abaixo, quais os principais pr\u00f3s e contras do <a href=\"https:\/\/www.salesforce.com\/\">Salesforce<\/a>, uma das melhores plataformas CRM do mercado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 um CRM?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\">CRM<\/a> \u00e9 uma plataforma que permite fazer a gest\u00e3o estrat\u00e9gica da rela\u00e7\u00e3o com os clientes ou potenciais clientes, registando todo o tipo de intera\u00e7\u00f5es e comunica\u00e7\u00e3o realizadas com os mesmos. Permite que uma empresa estabele\u00e7a, mantenha e fortifique estas rela\u00e7\u00f5es, tendo por base o planeamento estrat\u00e9gico empresarial e as necessidades e desejos do seu p\u00fablico. Esta ferramenta ganha forma atrav\u00e9s de plataformas que permitem a realiza\u00e7\u00e3o destas a\u00e7\u00f5es de marketing relacional. Um exemplo que tem vindo a vingar no mercado \u00e9 a <a href=\"https:\/\/www.salesforce.com\">Salesforce<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Salesforce: O que \u00e9?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/www.salesforce.com\">Salesforce<\/a> \u00e9 um software de CRM que proporciona a gest\u00e3o e fortalecimento de rela\u00e7\u00f5es entre as empresas e o seu p\u00fablico. A sua atua\u00e7\u00e3o tem por base o uso de uma cloud, a Salesforce Cloud, para o registo e armazenamento de todos os dados, permitindo assim o acesso e atualiza\u00e7\u00e3o em tempo real e em qualquer lado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caracteriza-se por ser uma ferramenta de f\u00e1cil utiliza\u00e7\u00e3o e manuseamento. Qualquer pessoa poder\u00e1 gerir esta plataforma, n\u00e3o sendo necess\u00e1rio um colaborador especializado em tecnologias. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outra das caracter\u00edsticas que define o Salesforce \u00e9 o facto de ser um sistema completo e integrado, ou seja, toda a informa\u00e7\u00e3o relevante encontra-se numa \u00fanica e simples plataforma. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foi considerado <a href=\"https:\/\/www.salesforce.com\/campaign\/worlds-number-one-CRM\/\">um dos CRM mais eficazes do mercado<\/a>, classificado como a #1 plataforma tendo por base os registos de 2018 no Revenue Market Share Worldwide.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1338\" height=\"614\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/salesforce-gif.gif?fit=1000%2C459&amp;ssl=1\" alt=\"Salesforce, CRM, review\" class=\"wp-image-1364\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">As ferramentas do Salesforce<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Salesforce permite \u00e0s empresas compreender as necessidades dos seus consumidores e solucionar os problemas apresentados pelos mesmos atrav\u00e9s da an\u00e1lise e interpreta\u00e7\u00e3o da informa\u00e7\u00e3o registada. Desta maneira, todas as intera\u00e7\u00f5es t\u00eam um objetivo definido e estudado previamente, sendo que, cada intera\u00e7\u00e3o pode &#8211; e deve ser &#8211; personalizada de acordo com as necessidades identificadas de cada contacto.&nbsp; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta plataforma proporciona \u00e0s empresas a capta\u00e7\u00e3o de clientes, perce\u00e7\u00e3o de poss\u00edveis consumidores e a gest\u00e3o de todas as intera\u00e7\u00f5es, provenientes da recolha e an\u00e1lise de dados. Para tal, conta com ferramentas essenciais a uma administra\u00e7\u00e3o correta e eficiente, tais como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Sales Cloud<\/strong>: gest\u00e3o e personaliza\u00e7\u00e3o do processo de venda, controlo p\u00f3s-venda e gest\u00e3o de leads;<\/li><li><strong>Service Cloud<\/strong>: servi\u00e7o de apoio e suporte ao consumidor;<\/li><li><strong>Marketing Cloud<\/strong>: permite a integra\u00e7\u00e3o com todas as a\u00e7\u00f5es de marketing, destacando o email marketing, social media advertising, cria\u00e7\u00e3o de map journeys e a poss\u00edvel integra\u00e7\u00e3o com automa\u00e7\u00e3o de marketing (<a href=\"https:\/\/www.pardot.com\/\">Pardot by SalesForce<\/a>);<\/li><li><strong>Commerce Cloud<\/strong>: gest\u00e3o das vendas online, convers\u00e3o de compradores para o online e personaliza\u00e7\u00e3o do com\u00e9rcio online;<\/li><li><strong>Community Cloud<\/strong>: gest\u00e3o e organiza\u00e7\u00e3o interna entre colaboradores; <\/li><li><strong>App Cloud<\/strong>: cria\u00e7\u00e3o de aplica\u00e7\u00f5es m\u00f3veis.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pre\u00e7os do Salesforce<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 uma plataforma dirigida a m\u00e9dias e grandes empresas, apresentando, assim, pre\u00e7os inacess\u00edveis para as mais pequenas. Os pre\u00e7os variam entre os 25\u20ac por user e os 300\u20ac por user cada m\u00eas, consoante o package escolhido.  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"543\" height=\"241\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/03\/image.png?resize=543%2C241&#038;ssl=1\" alt=\"Salesforce, CRM, review\" class=\"wp-image-1304\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/03\/image.png?w=543&amp;ssl=1 543w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/03\/image.png?resize=300%2C133&amp;ssl=1 300w\" sizes=\"auto, (max-width: 543px) 100vw, 543px\" \/><figcaption>Fonte: Salesforce<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00f3s do Salesforce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2714<\/strong> Plataforma integrada numa s\u00f3 Cloud, com acesso a aplica\u00e7\u00e3o m\u00f3vel;<br><strong>\u2714<\/strong> Possibilidade de free trial; <br><strong>\u2714<\/strong> Uso f\u00e1cil e interface user-friendly;<br><strong>\u2714<\/strong> Integra\u00e7\u00e3o com redes e plataformas externas;<br><strong>\u2714<\/strong> Pass\u00edvel de personaliza\u00e7\u00e3o em toda a Cloud de acordo com as necessidades espec\u00edficas da empresa, bem como as de cada contacto registado na base de dados;<br><strong>\u2714<\/strong> Possibilidade de cria\u00e7\u00e3o de aplica\u00e7\u00f5es m\u00f3veis.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"900\" src=\"https:\/\/i2.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/salesforce-gif2.gif?fit=1000%2C625&amp;ssl=1\" alt=\"Salesforce, CRM, review\" class=\"wp-image-1365\"\/><figcaption>Fonte: Salesforce<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Contras do Salesforce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2718 <\/strong>Solu\u00e7\u00e3o monetariamente elevada;<br><strong>\u2718 <\/strong>Suporte ao cliente pouco esclarecedor;<br><strong>\u2718 <\/strong>N\u00e3o se adequa a pequenas empresas, nomeadamente devido ao esfor\u00e7o monet\u00e1rio. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quer saber como o Salesforce pode beneficiar a sua empresa?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na <a href=\"https:\/\/liminal.pt\/\">Liminal<\/a> trabalhamos para si e para a sua empresa, aconselhamos sobre qual a melhor martech (tecnologia de marketing) a usar, de acordo com os seus objetivos empresariais, planeamento estrat\u00e9gico e necessidades identificadas.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">Solicitar demo do Salesforce<\/h3>\n\n\n\n<center><form action='https:\/\/forms.zohopublic.eu\/liminal\/form\/PedidodedemoCRM\/formperma\/Ot2fCLBcEZwWwp8u4q6k8Qd2EVFpo7w3zpwGIc1XJb8\/htmlRecords\/submit' class=\"contact-form\" name='form' id='form' method='POST' accept-charset='UTF-8' enctype='multipart\/form-data' onSubmit=\"zf_validateandsubmitdata();\">\n<input type=\"hidden\" name=\"zf_referrer_name\" value=\"\"><!-- To Track referrals , place the referrer name within the \" \" in the above hidden input field -->\n<input type=\"hidden\" name=\"zf_redirect_url\" value=\"\"><!-- To redirect to a specific page after record submission , place the respective url within the \" \" in the above hidden input field -->\n<input type=\"hidden\" name=\"zc_gad\" value=\"\"><!-- If GCLID is enabled in Zoho CRM Integration, click details of AdWords Ads will be pushed to Zoho CRM -->\n<!--Name-->\n<input type=\"text\" maxlength=\"255\" name=\"Name_First\" fieldType=7 placeholder=\"Nome Pr\u00f3prio*\" \/>\n<input type=\"text\" maxlength=\"255\" name=\"Name_Last\" placeholder=\"Apelido*\" fieldType=7 \/>\n<!--Email-->\n<input type=\"text\" maxlength=\"255\" name=\"Email\" placeholder=\"Email*\" value=\"\" fieldType=9 \/>\n<!--Single Line-->\n<input  type=\"text\" name=\"SingleLine1\" placeholder=\"Empresa*\" value=\"\" fieldType=1 maxlength=\"255\" \/>\n<!--Dropdown-->\n<select name=\"Dropdown\" style=\"display:none\">\n<option value=\"Salesforce\">Salesforce<\/option>\n<\/select>\n<p>\n<button type=\"submit\">Solicitar Demonstra\u00e7\u00e3o<\/button><\/form><\/center>               \n<script type=\"text\/javascript\">var salesIQFieldsArray = [{\"formFieldName\":\"Email\",\"formFieldType\":9,\"salesIQFieldName\":\"Email\"}];\nfunction zf_validateandsubmitdata(){\nvar visitorinfo = {};\nvar elements = document.getElementById(\"form\").elements;\nfor (var elmIdx = 0; 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A rela\u00e7\u00e3o alterou e, com apenas um clique, est\u00e1 agora dispon\u00edvel a maioria da informa\u00e7\u00e3o acerca dos &hellip; <\/p>\n","protected":false},"author":2,"featured_media":1306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[65],"tags":[68,109,136],"class_list":["post-1303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-crm","tag-review","tag-review-salesforce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salesforce: Pr\u00f3s e Contras da plataforma | 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