{"id":1229,"date":"2019-03-15T16:11:52","date_gmt":"2019-03-15T15:11:52","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=1229"},"modified":"2023-02-13T18:39:37","modified_gmt":"2023-02-13T17:39:37","slug":"review-keap-infusionsoft-pros-contras-plataforma","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/review-keap-infusionsoft-pros-contras-plataforma\/","title":{"rendered":"Review do Keap (InfusionSoft): Pr\u00f3s e Contras da Plataforma"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O meio digital, cada vez mais, \u00e9 parte integrante empresarial. No entanto, a integra\u00e7\u00e3o neste ambiente \u00e9 um processo que, para muitas entidades, envolve recursos e skills que as pr\u00f3prias n\u00e3o det\u00eam. Por este motivo, v\u00e1rias plataformas come\u00e7aram a ganhar dimens\u00e3o no mercado, com grande enfoque na <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\">automa\u00e7\u00e3o de marketing<\/a>, como por exemplo o Keap (Infusionsoft).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 o Keap?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Keap, previamente denominado de InfusionSoft, \u00e9 uma plataforma de automa\u00e7\u00e3o de marketing que permite a integra\u00e7\u00e3o do marketing e das vendas de uma empresa. \u00c9 pass\u00edvel de personaliza\u00e7\u00e3o de acordo com as necessidades de cada empresa e objetivos a atingir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posiciona-se como sendo uma ferramenta capaz de otimizar o marketing de pequenas e m\u00e9dias empresas, sendo acess\u00edvel monetariamente e de f\u00e1cil aprendizagem e utiliza\u00e7\u00e3o. Atualmente, a solu\u00e7\u00e3o divide-se em dois grandes packages: o \u201c<a href=\"https:\/\/keap.com\/infusionsoft\">InfusionSoft by Keap<\/a>\u201d e o \u201c<a href=\"https:\/\/keap.com\/keap\">Keap<\/a>\u201d, ambos com fun\u00e7\u00f5es distintas direcionadas para a automa\u00e7\u00e3o, entre os quais \u00e9 poss\u00edvel existir integra\u00e7\u00e3o. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Package InfusionSoft by Keap &#8211; CRM &amp; Automa\u00e7\u00e3o de Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este tipo de oferta \u00e9 mais direcionado para pequenas empresas e de presen\u00e7a digital baixa, permitindo que as mesmas usufruam de um <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\">CRM &#8211; Customer Relationship Management<\/a> integrado com as restantes ferramentas usadas pela empresa, bem como de uma plataforma de automa\u00e7\u00e3o de marketing. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Fun\u00e7\u00f5es do package InfusionSoft<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo principal \u00e9 a integra\u00e7\u00e3o autom\u00e1tica do marketing e das vendas, permitindo assim uma gest\u00e3o e poupan\u00e7a de tempo mais acentuada. As principais fun\u00e7\u00f5es s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRM;<\/li>\n\n\n\n<li>Automa\u00e7\u00e3o de marketing;<\/li>\n\n\n\n<li>Automa\u00e7\u00e3o e gest\u00e3o de vendas online;<\/li>\n\n\n\n<li>Anal\u00edtica: gest\u00e3o e an\u00e1lise de dados;<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o omnichannel;<\/li>\n\n\n\n<li>Gest\u00e3o e envio de emails;<\/li>\n\n\n\n<li>Cria\u00e7\u00e3o e personaliza\u00e7\u00e3o de landing pages e webforms.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pre\u00e7os do package InfusionSoft<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O Infusionsoft permite uma adapta\u00e7\u00e3o rigorosa de acordo com as necessidades e objetivos presentes, dividindo-se em planos para empresas que ingressaram recentemente no digital e planos para as que pretendem escalar o seu caminho at\u00e9 ao sucesso. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O primeiro plano pode variar entre os 199$ e os 399$, diferindo apenas no n\u00famero de contactos, automa\u00e7\u00e3o de vendas e vendas online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para as empresas mais integradas no meio digital, s\u00e3o mais aconselhados os packages \u201cKickstart\u201d, com pre\u00e7os de 499$ a 1 999$. Cada package difere nas suas fun\u00e7\u00f5es e ferramentas, sendo o plano mais barato indicado para empresas m\u00e9dias e minimamente integradas e o mais caro para empresas enterprise. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1239\" height=\"659\" src=\"https:\/\/i1.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/03\/infusionsoft1.gif?fit=1000%2C532&amp;ssl=1\" alt=\"Gestor de campanhas - Infusionsoft, Keap, Automa\u00e7\u00e3o de Marketing\" class=\"wp-image-1253\"\/><figcaption class=\"wp-element-caption\">Infusionsoft &#8211; Gestor de campanhas<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Package Keap &#8211; Software de Gest\u00e3o de Clientes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O tipo de oferta deste package \u00e9 mais direcionado para a gest\u00e3o e manuten\u00e7\u00e3o de clientes e leads. Tal como o InfusionSoft, tamb\u00e9m este pode ser personalizado de maneira a adaptar-se \u00e0 realidade de cada empresa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Fun\u00e7\u00f5es do package Keap<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Sendo que o seu foco \u00e9 a gest\u00e3o com os clientes, o Keap \u00e9 composto por v\u00e1rias ferramentas que permitem otimizar e melhorar esta rela\u00e7\u00e3o, nomeadamente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gest\u00e3o de clientes e contactos;<\/li>\n\n\n\n<li>Gest\u00e3o e envio de emails;<\/li>\n\n\n\n<li>Segmenta\u00e7\u00e3o de contactos;<\/li>\n\n\n\n<li>Comunica\u00e7\u00e3o personalizada;<\/li>\n\n\n\n<li>Suporte ao Cliente;<\/li>\n\n\n\n<li>Gest\u00e3o e nutri\u00e7\u00e3o de leads;<\/li>\n\n\n\n<li>Agendamento e gest\u00e3o de atividades;<\/li>\n\n\n\n<li>Gest\u00e3o de pagamentos e emiss\u00e3o de faturas.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pre\u00e7os do package Keap<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Os pre\u00e7os do Keap s\u00e3o definidos tendo em conta o tipo de empresa e a sua dimens\u00e3o, apresentando assim um plano mais variado e extenso. Os pre\u00e7os variam entre os 99$ e os 299$ por m\u00eas, sendo que o fator mais diferenciador \u00e9 o n\u00famero de contactos inclu\u00eddo em cada package. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00f3s da Plataforma Keap<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2714<\/strong> Grande capacidade de personaliza\u00e7\u00e3o e adapta\u00e7\u00e3o \u00e0 realidade de cada empresa;<br><strong>\u2714<\/strong> Exist\u00eancia de free trial<br><strong>\u2714<\/strong> Possibilidade de fazer testes A\/B no email marketing;<br><strong>\u2714<\/strong> Interface de f\u00e1cil utiliza\u00e7\u00e3o e r\u00e1pida;<br><strong>\u2714<\/strong> Aplica\u00e7\u00e3o m\u00f3vel, o que permite aceder aos dados onde e quando quiser; <br><strong>\u2714<\/strong> Integra\u00e7\u00e3o omnichannel;<br><strong>\u2714<\/strong> Possibilidade de utilizar API e Webhooks dentro das campanhas; <br><strong>\u2714<\/strong> e-Commerce muito eficaz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contras da Plataforma Keap<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"> <br><strong>\u2718 <\/strong>  A sec\u00e7\u00e3o de cria\u00e7\u00e3o de campanhas \u00e9 complexa e pouco user-friendly;<br><strong>\u2718 <\/strong>  Reporting fraco e pouco visual (inexist\u00eancia de gr\u00e1ficos);<br><strong>\u2718 <\/strong>  A cria\u00e7\u00e3o de um Webform implica a cria\u00e7\u00e3o de uma campanha nova<br><strong>\u2718 <\/strong>  M\u00f3dulo de contas com fraca adapta\u00e7\u00e3o para B2B (a altera\u00e7\u00e3o de campos das contas tem de ser sempre manual e n\u00e3o atrav\u00e9s de regras e campanhas)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quer saber como o Keap poder\u00e1 melhorar a sua empresa?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto especialistas em Marketing Technologies (MarTech), estamos ao seu dispor para qualquer tipo de d\u00favidas e aconselhamento sobre a alternativa de automa\u00e7\u00e3o mais indicada para o seu neg\u00f3cio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trabalhamos para guiar a sua empresa no caminho correto em dire\u00e7\u00e3o ao sucesso e acompanhamos todo o processo. Contacte-nos para ter a certeza que escolhe o software de automa\u00e7\u00e3o de marketing ideal para si!<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">Ver demonstra\u00e7\u00e3o do Keap<\/h3>\n\n\n\n<center><form action='https:\/\/forms.zohopublic.eu\/liminal\/form\/PedidodedemoAutomaodemkt\/formperma\/zdPsc1uc8Ze6QhLvAZFBklpr5Z114DYYcPFemanuAlg\/htmlRecords\/submit' class=\"contact-form\" name='form' id='form' method='POST' accept-charset='UTF-8' enctype='multipart\/form-data' onSubmit=\"zf_validateandsubmitdata();\">\n<input type=\"hidden\" name=\"zf_referrer_name\" value=\"\"><!-- To Track referrals , place the referrer name within the \" \" in the above hidden input field -->\n<input type=\"hidden\" name=\"zf_redirect_url\" value=\"\"><!-- To redirect to a specific page after record submission , place the respective url within the \" \" in the above hidden input field -->\n<input type=\"hidden\" name=\"zc_gad\" value=\"\"><!-- If GCLID is enabled in Zoho CRM Integration, click details of AdWords Ads will be pushed to Zoho CRM -->\n<!--Name-->\n<input type=\"text\" maxlength=\"255\" name=\"Name_First\" fieldType=7 placeholder=\"Nome Pr\u00f3prio*\" \/>\n<input type=\"text\" maxlength=\"255\" name=\"Name_Last\" placeholder=\"Apelido*\" fieldType=7 \/>\n<!--Email-->\n<input type=\"text\" maxlength=\"255\" name=\"Email\" placeholder=\"Email*\" value=\"\" fieldType=9 \/>\n<!--Single Line-->\n<input  type=\"text\" name=\"SingleLine1\" placeholder=\"Empresa*\" value=\"\" fieldType=1 maxlength=\"255\" \/>\n<!--Dropdown-->\n<select name=\"Dropdown\" style=\"display:none\">\n<option value=\"Infusionsoft\" selected=\"true\">Infusionsoft<\/option>\n<\/select>\n<p>\n<button type=\"submit\">Solicitar Demonstra\u00e7\u00e3o<\/button><\/form><\/center>               \n<script type=\"text\/javascript\">var salesIQFieldsArray = [{\"formFieldName\":\"Email\",\"formFieldType\":9,\"salesIQFieldName\":\"Email\"}];\nfunction zf_validateandsubmitdata(){\nvar visitorinfo = {};\nvar elements = document.getElementById(\"form\").elements;\nfor (var elmIdx = 0; 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No entanto, a integra\u00e7\u00e3o neste ambiente \u00e9 um processo que, para muitas entidades, envolve recursos e skills que as pr\u00f3prias &hellip; <\/p>\n","protected":false},"author":2,"featured_media":1250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[47],"tags":[38,107,123,124,16,113],"class_list":["post-1229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automacao-de-marketing","tag-automacao-de-marketing","tag-infusionsoft","tag-keap","tag-keap-by-infusionsoft","tag-map-marketing-automation-platform","tag-plataforma-de-automacao-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Review do Keap: Pr\u00f3s e Contras da Plataforma | Liminal<\/title>\n<meta name=\"description\" content=\"Descubra os pr\u00f3s e contras do Keap (Infusionsoft), uma plataforma de automa\u00e7\u00e3o de marketing e se este software se adequa ao seu neg\u00f3cio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/review-keap-infusionsoft-pros-contras-plataforma\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Review do Keap: Pr\u00f3s e Contras da Plataforma | Liminal\" \/>\n<meta property=\"og:description\" content=\"Descubra os pr\u00f3s e contras do Keap (Infusionsoft), uma plataforma de automa\u00e7\u00e3o de marketing e se este software se adequa ao seu neg\u00f3cio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liminal.pt\/martech-magazine\/review-keap-infusionsoft-pros-contras-plataforma\/\" \/>\n<meta property=\"og:site_name\" content=\"Martech Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Liminal-270123610141550\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-15T15:11:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-13T17:39:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/03\/keap-infusionsoft-automacao-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mafalda Martins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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