{"id":1225,"date":"2019-03-09T15:01:10","date_gmt":"2019-03-09T14:01:10","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=1225"},"modified":"2020-09-29T12:55:35","modified_gmt":"2020-09-29T11:55:35","slug":"3-features-hubspot-imprescindiveis","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/3-features-hubspot-imprescindiveis\/","title":{"rendered":"3 features do HubSpot imprescind\u00edveis para qualquer empresa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">J\u00e1 \u00e9 sabido que o <a href=\"https:\/\/www.hubspot.com\/\">HubSpot<\/a> \u00e9 uma das melhores plataformas de marketing do mercado, mas quais s\u00e3o as features que o tornam imprescind\u00edvel para qualquer empresa? Depois de uma <a href=\"https:\/\/liminal.pt\/martech-magazine\/review-do-hubspot-crm-pros-e-contras-da-plataforma\/\">exaustiva an\u00e1lise aos pr\u00f3s e contras da plataforma<\/a>, feita pelo nosso Marketing Technologist, desvendamos abaixo quais as 3 features que achamos essenciais na plataforma e que todas as empresas deveriam usar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">As features do HubSpot imprescind\u00edveis para qualquer empresa<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Integra\u00e7\u00e3o entre website e CRM<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A possibilidade de obter uma vis\u00e3o 360\u00ba sobre a atividade de cada contacto \u00e9 uma das melhores features do <a href=\"https:\/\/liminal.pt\/hubspot.html\">HubSpot<\/a>. Assim, cada a\u00e7\u00e3o realizada pelo utilizador \u00e9 automaticamente adicionada ao CRM, ficando sempre dispon\u00edvel no hist\u00f3rico do contacto informa\u00e7\u00f5es como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A partir de que canal e quando \u00e9 que o utilizador chegou ao website;<\/li><li>Que p\u00e1ginas viu e onde clicou;<\/li><li>Quantas vezes visitou o website e quais as informa\u00e7\u00f5es que deixou no formul\u00e1rio.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Isto permite que a empresa consiga perceber melhor qual o interesse de cada utilizador e, assim, ter uma abordagem mais personalizada e relevante.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/1tbRl8761ws?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Smart Content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O conte\u00fado din\u00e2mico que a HubSpot possibilita \u00e9 uma das melhores features da plataforma. Isto permite que a mesma p\u00e1gina seja apresentada de forma diferente para cada utilizador, tendo em conta os seus interesses e os temas preferenciais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, a experi\u00eancia de cada utilizador torna-se \u00fanica e em constante melhoria, uma vez que quanto mais a pessoa interage com o website, mais este consegue perceber as suas prefer\u00eancias e, assim, apresentar conte\u00fado relevante.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/gph5sk1mRUs?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Workflows personalizados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O lead nurturing \u00e9 uma das partes essenciais de qualquer estrat\u00e9gia de Inbound Marketing. A capacidade de criar workflows \u00e9 uma das grandes vantagens do HubSpot, permitindo uma abordagem em grande escala, sem perder a capacidade de personaliza\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com os workflows, torna-se poss\u00edvel ajudar cada utilizador a evoluir ao longo da jornada de decis\u00e3o, fornecendo conte\u00fado que o ajude neste caminho e, ao mesmo tempo, ajudar a empresa a perceber qu\u00e3o forte \u00e9 a inten\u00e7\u00e3o de compra daquele utilizador.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/1aojiSqWNeA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Quer saber como o HubSpot pode melhorar as vendas da sua empresa? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de toda a teoria, que tal assistir a uma <a href=\"https:\/\/liminal.pt\/webinars\/demo-hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">demonstra\u00e7\u00e3o do HubSpot<\/a>? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto especialistas em MarTech (marketing technologies) iremos guiar e aconselhar a sua empresa ao longo de todo o processo de demonstra\u00e7\u00e3o e sele\u00e7\u00e3o, para que tenha a certeza que escolhe o software de automa\u00e7\u00e3o de marketing e vendas mais adequado \u00e0s necessidades do seu neg\u00f3cio.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/liminal.pt\/webinars\/demo-hubspot.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"439\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/demo-hubspot.png?resize=840%2C439&#038;ssl=1\" alt=\"hubspot, demo\" class=\"wp-image-1891\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/demo-hubspot.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/demo-hubspot.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/demo-hubspot.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/demo-hubspot.png?resize=574%2C300&amp;ssl=1 574w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/demo-hubspot.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<div class=\"rtng-rating-total\" data-id=\"1225\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 2 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"1225\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"1225\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/1225\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>J\u00e1 \u00e9 sabido que o HubSpot \u00e9 uma das melhores plataformas de marketing do mercado, mas quais s\u00e3o as features que o tornam imprescind\u00edvel para qualquer empresa? Depois de uma &hellip; <\/p>\n","protected":false},"author":2,"featured_media":1227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[47,231],"tags":[38,71,113],"class_list":["post-1225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automacao-de-marketing","category-hubspot","tag-automacao-de-marketing","tag-hubspot","tag-plataforma-de-automacao-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 features do HubSpot imprescind\u00edveis para qualquer empresa | 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