{"id":118,"date":"2017-11-28T16:23:47","date_gmt":"2017-11-28T15:23:47","guid":{"rendered":"https:\/\/liminal.pt\/blog\/?p=118"},"modified":"2023-06-28T17:44:53","modified_gmt":"2023-06-28T16:44:53","slug":"marketing-technologies-infografico","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/marketing-technologies-infografico\/","title":{"rendered":"[Infogr\u00e1fico] Road to Marketing Technologies"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O marketing das empresas j\u00e1 n\u00e3o pode ser s\u00f3 reativo, mas deve moldar ativamente todo o ciclo de decis\u00e3o e entregar de forma ininterrupta uma experi\u00eancia de consumo superior. H\u00e1 um conjunto de <a href=\"https:\/\/martechtoday.com\/library\/what-is-martech\">Marketing Technologies<\/a> que est\u00e1 a permitir esta mudan\u00e7a, facilitando o desenho e constante otimiza\u00e7\u00e3o da experi\u00eancia do cliente em m\u00faltiplos canais, aumentando o retorno sobre o investimento e o valor que acrescenta \u00e0 rela\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste Infogr\u00e1fico, conhe\u00e7a algumas das estat\u00edsticas que provam que as atitudes dos consumidores perante as marcas est\u00e3o a mudar, tanto no mercado B2C como no mercado B2B.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Technologies: O Infogr\u00e1fico<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/i0.wp.com\/liminal.pt\/blog\/wp-content\/uploads\/2017\/12\/Infogr%C3%A1fico-Road-to-Marketing-Automation-Technologies-Liminal-Martech-6.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"2436\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2017\/12\/Infogr%C3%A1fico-Road-to-Marketing-Automation-Technologies-Liminal-Martech-6.png?resize=700%2C2436&#038;ssl=1\" alt=\"Marketing Automation, marketing technologies, Marketing Automation Technologies, Martech, Automa\u00e7\u00e3o de Marketing, CRM, Big Data, Infogr\u00e1fico, Marketing, Marketing 4.0, Liminal, Marketing Liminal, tend\u00eancias marketing, mudan\u00e7as consumidores marketing, estat\u00edsticas marketing\" class=\"wp-image-143\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2017\/12\/Infogr%C3%A1fico-Road-to-Marketing-Automation-Technologies-Liminal-Martech-6.png?w=700&amp;ssl=1 700w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2017\/12\/Infogr%C3%A1fico-Road-to-Marketing-Automation-Technologies-Liminal-Martech-6.png?resize=86%2C300&amp;ssl=1 86w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2017\/12\/Infogr%C3%A1fico-Road-to-Marketing-Automation-Technologies-Liminal-Martech-6.png?resize=294%2C1024&amp;ssl=1 294w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n<div class=\"rtng-rating-total\" data-id=\"118\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"118\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"118\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"644b19a7f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/118\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>O marketing das empresas j\u00e1 n\u00e3o pode ser s\u00f3 reativo, mas deve moldar ativamente todo o ciclo de decis\u00e3o e entregar de forma ininterrupta uma experi\u00eancia de consumo superior. H\u00e1 &hellip; <\/p>\n","protected":false},"author":2,"featured_media":120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[47,27],"tags":[30,32,15,4,33],"class_list":["post-118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automacao-de-marketing","category-customer-experience","tag-experiencia-do-consumidor","tag-infografico","tag-marketing-5-0","tag-martech","tag-novas-tendencias-consumidores"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Technologies: O Infogr\u00e1fico da 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