{"id":1111,"date":"2019-02-21T16:14:20","date_gmt":"2019-02-21T15:14:20","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=1111"},"modified":"2021-01-11T13:33:24","modified_gmt":"2021-01-11T12:33:24","slug":"review-zoho-campaigns-pros-contras","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/review-zoho-campaigns-pros-contras\/","title":{"rendered":"Zoho Campaigns: Pr\u00f3s e Contras da plataforma"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Quando se fala de futuro, rapidamente a conversa evolui para a automa\u00e7\u00e3o. Tal como noutras \u00e1reas, o marketing est\u00e1 tamb\u00e9m a ser revolucionado por ferramentas que permitem automatizar e personalizar pontos de contacto com os clientes. Neste momento, h\u00e1 diversas plataformas que tornam isto realidade, permitindo que as pequenas empresas concorram lado a lado com enterprises. Entramos, assim, no mundo das <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\">MAP &#8211; Marketing Automation Platform<\/a>, onde se inclui o Zoho Campaigns. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das melhores op\u00e7\u00f5es de automa\u00e7\u00e3o de marketing para empresas de pequena e m\u00e9dia dimens\u00e3o \u00e9 o <a href=\"https:\/\/www.zoho.com\/campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zoho Campaigns<\/a>, uma vez que permite aceder a v\u00e1rias funcionalidades, que muitas vezes apenas s\u00e3o encontradas em ferramentas de automa\u00e7\u00e3o de marketing mais caras e complexas, mas a um pre\u00e7o acess\u00edvel e com uma interface user-friendly. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Descubra abaixo  todos os detalhes desta plataforma e quais os principais pr\u00f3s e contras, segundo a nossa experi\u00eancia com o Zoho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zoho Campaigns: <strong>O que \u00e9?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Zoho Campaigns \u00e9 um software que permite desenhar, enviar e monitorizar campanhas de email marketing que ajudam a aumentar as vendas. A plataforma ajuda os marketeers a resolver um dos principais problemas do seu dia-a-dia: conseguir distribuir uma mensagem relevante, no momento certo e atrav\u00e9s do canal ideal, de modo personalizado e integrado com a restante a\u00e7\u00e3o de marketing e vendas. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ferramentas do Zoho Campaigns<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As ferramentas principais do Zoho Campaigns integram-se com as diversas aplica\u00e7\u00f5es dentro do Zoho para uma personaliza\u00e7\u00e3o mais precisa e adequada, nomeadamente: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Email Marketing<\/li><li>Automa\u00e7\u00e3o de Marketing<\/li><li>Gest\u00e3o de Subscritores<\/li><li>Analytics em tempo real<\/li><li>Gest\u00e3o e Edi\u00e7\u00e3o de Campanhas<\/li><li>Campanhas de Social Media e de Consentimento RGPD<\/li><li>Pol\u00edtica de Email<\/li><li>Testes A\/B<\/li><li>Drip Marketing<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">De maneira a facilitar o uso e acessibilidade aos dados, a Zoho lan\u00e7ou tamb\u00e9m uma app do Zoho Campaigns, em congru\u00eancia com o Zoho CRM e as diversas aplica\u00e7\u00f5es. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00f3s do Zoho Campaigns<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Integra\u00e7\u00e3o omnichannel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A aplica\u00e7\u00e3o permite a integra\u00e7\u00e3o com algumas das ferramentas mais populares do mundo empresarial, nomeadamente Youtube, Facebook, G Suite, WordPress, SurveyMonkey, Litmus e muitas outras. No entanto, a integra\u00e7\u00e3o que diferencia e valoriza a aplica\u00e7\u00e3o \u00e9 a constante liga\u00e7\u00e3o ao Zoho CRM, que permite personalizar todas as intera\u00e7\u00f5es e enviar, por exemplo, e-mail na data de anivers\u00e1rio do cliente. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Plataforma user-friendly<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tal como o Zoho CRM, o Campaigns foi criado de maneira a ser utilizado por qualquer indiv\u00edduo, mesmo sem ter conhecimentos sobre o digital. A interface de cria\u00e7\u00e3o de e-mails, por exemplo, funciona numa l\u00f3gica de drag and drop, o que a torna extremamente f\u00e1cil de utilizar.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.zohowebstatic.com\/sites\/default\/files\/campaign-report_1.png?w=840&#038;ssl=1\" alt=\"Zoho Campaigns, plataforma de automa\u00e7\u00e3o de marketing, marketing automation, marketing automation platform, liminal\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Email marketing em massa, mas personalizado <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das melhores features do Zoho Campaigns \u00e9 que permite o envio de email marketing em massa, mas sem descurar o aspeto da personaliza\u00e7\u00e3o. Assim, torna-se poss\u00edvel enviar um \u00fanico e-mail para uma lista de milhares de contactos mas, gra\u00e7as \u00e0s vari\u00e1veis de personaliza\u00e7\u00e3o e \u00e0 integra\u00e7\u00e3o com o CRM, cada cliente vai sentir que aquele e-mail foi especificamente criado para ele. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Testes A\/B<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Outra das features-chave da ferramenta \u00e9 a disponibiliza\u00e7\u00e3o de testes A\/B para cada campanha. A realiza\u00e7\u00e3o deste tipo de testes permite perceber que vers\u00e3o do mesmo e-mail funciona melhor (tem mais cliques ou opens) e, portanto, qual \u00e9 a que deve ser enviada \u00e0 maioria dos utilizadores, de modo a otimizar os resultados da campanha.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.zohowebstatic.com\/sites\/default\/files\/campaigns-feature-abtesting.png?resize=296%2C431&#038;ssl=1\" alt=\"Resultado de imagem para teste ab zoho campaigns\" width=\"296\" height=\"431\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Contras do Zoho Campaigns<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"> \u2718  N\u00famero limitado de sincroniza\u00e7\u00f5es<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar das sincroniza\u00e7\u00f5es com diversas plataformas, existe um n\u00famero m\u00e1ximo que limita as mesmas, sendo um dos grandes pontos fracos do Zoho Campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2718 Inexist\u00eancia de landing page builder<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Recorrer \u00e0 cria\u00e7\u00e3o de landing pages\n\u00e9 muito comum nas empresas atualmente, e o facto de o Campaigns n\u00e3o possuir\nesta ferramenta \u00e9 uma grande desvantagem para a plataforma. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2718 Dif\u00edcil criar fluxos de emailing <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Outra desvantagem da ferramenta \u00e9 o facto de n\u00e3o ser poss\u00edvel criar fluxos de e-mail de uma maneira simples e clara, por exemplo para nutri\u00e7\u00e3o de leads. Para esta finalidade, plataformas como o <a href=\"https:\/\/liminal.pt\/martech-magazine\/review-ontraport-pros-contras-plataforma\/\">Ontraport<\/a> est\u00e3o muito mais bem preparadas, contando com uma interface simples e intuitiva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quer saber como o Zoho poder\u00e1 melhorar a sua empresa?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Liminal trabalha diariamente para guiar a sua empresa durante este processo proporcionando solu\u00e7\u00f5es aplicadas ao n\u00edvel das marketing technologies (martech). Aconselhamos sobre qual a melhor solu\u00e7\u00e3o para si de acordo com as suas necessidades de neg\u00f3cio. Desta maneira, sabe que fez a escolha certa.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">Ver demonstra\u00e7\u00e3o do Zoho Campaigns<\/h3>\n\n\n\n<center><form action='https:\/\/forms.zohopublic.eu\/liminal\/form\/PedidodedemoAutomaodemkt\/formperma\/zdPsc1uc8Ze6QhLvAZFBklpr5Z114DYYcPFemanuAlg\/htmlRecords\/submit' class=\"contact-form\" name='form' id='form' method='POST' accept-charset='UTF-8' enctype='multipart\/form-data' onSubmit=\"zf_validateandsubmitdata();\">\n<input type=\"hidden\" name=\"zf_referrer_name\" value=\"\"><!-- To Track referrals , place the referrer name within the \" \" in the above hidden input field -->\n<input type=\"hidden\" name=\"zf_redirect_url\" value=\"\"><!-- To redirect to a specific page after record submission , place the respective url within the \" \" in the above hidden input field -->\n<input type=\"hidden\" name=\"zc_gad\" value=\"\"><!-- If GCLID is enabled in Zoho CRM Integration, click details of AdWords Ads will be pushed to Zoho CRM -->\n<!--Name-->\n<input type=\"text\" maxlength=\"255\" name=\"Name_First\" fieldType=7 placeholder=\"Nome Pr\u00f3prio*\" \/>\n<input type=\"text\" maxlength=\"255\" name=\"Name_Last\" placeholder=\"Apelido*\" fieldType=7 \/>\n<!--Email-->\n<input type=\"text\" maxlength=\"255\" name=\"Email\" placeholder=\"Email*\" value=\"\" fieldType=9 \/>\n<!--Single Line-->\n<input  type=\"text\" name=\"SingleLine1\" placeholder=\"Empresa*\" value=\"\" fieldType=1 maxlength=\"255\" \/>\n<!--Dropdown-->\n<select name=\"Dropdown\" style=\"display:none\">\n<option value=\"Zoho\" selected=\"true\">Zoho<\/option>\n<\/select>\n<p>\n<button type=\"submit\">Solicitar Demonstra\u00e7\u00e3o<\/button><\/form><\/center>               \n<script type=\"text\/javascript\">var salesIQFieldsArray = [{\"formFieldName\":\"Email\",\"formFieldType\":9,\"salesIQFieldName\":\"Email\"}];\nfunction zf_validateandsubmitdata(){\nvar visitorinfo = {};\nvar elements = document.getElementById(\"form\").elements;\nfor (var elmIdx = 0; 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Tal como noutras \u00e1reas, o marketing est\u00e1 tamb\u00e9m a ser revolucionado por ferramentas que permitem automatizar e personalizar &hellip; <\/p>\n","protected":false},"author":2,"featured_media":1114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[47],"tags":[38,16,113,70],"class_list":["post-1111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automacao-de-marketing","tag-automacao-de-marketing","tag-map-marketing-automation-platform","tag-plataforma-de-automacao-de-marketing","tag-zoho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zoho Campaigns: Pr\u00f3s e Contras da plataforma | Martech Magazine<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a os pr\u00f3s e contras do Zoho Campaigns, uma das plataformas de automa\u00e7\u00e3o de marketing mais indicadas para pequenas e m\u00e9dias empresas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/review-zoho-campaigns-pros-contras\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoho Campaigns: Pr\u00f3s e Contras da plataforma | Martech Magazine\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a os pr\u00f3s e contras do Zoho Campaigns, uma das plataformas de automa\u00e7\u00e3o de marketing mais indicadas para pequenas e m\u00e9dias 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