{"id":1102,"date":"2019-02-14T19:18:38","date_gmt":"2019-02-14T18:18:38","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=1102"},"modified":"2021-08-16T14:29:58","modified_gmt":"2021-08-16T13:29:58","slug":"review-zoho-crm-pros-contras-plataforma","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/review-zoho-crm-pros-contras-plataforma\/","title":{"rendered":"Zoho CRM: Pr\u00f3s e Contras da plataforma"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As tecnologias tornaram-se uma ferramenta indispens\u00e1vel aos dias de hoje, nomeadamente na \u00e1rea profissional. Os softwares, bases de dados e sistemas apoderaram-se das empresas e organiza\u00e7\u00f5es de maneira a facilitar e a ajudar os gestores no seu dia-a-dia. Por este motivo, v\u00e1rias plataformas digitais foram surgindo e ganhando dimens\u00e3o no mercado, como \u00e9 o caso do Zoho CRM. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O <a rel=\"noreferrer noopener\" href=\"https:\/\/www.zoho.com\/\" target=\"_blank\">Zoho<\/a> \u00e9 uma tecnologia que cont\u00e9m as mais variadas aplica\u00e7\u00f5es de ajuda \u00e0 componente humana, tais como: Zoho Writer, Zoho Notebook, Zoho Docs, Zoho Show e muitas mais. Al\u00e9m disto, trabalha com aplica\u00e7\u00f5es dentro 6 de \u00e1reas complementares: Marketing and Sales, Finance, Email and Collaboration, IT &amp; HelpDesk, Human Resources e Custom Solutions. <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/nd7BOsC1-cg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Com o avan\u00e7o e inova\u00e7\u00e3o das tecnologias e, tamb\u00e9m, do mercado, novas aplica\u00e7\u00f5es foram introduzidas, de modo a completar a sua oferta dentro de cada \u00e1rea. Algumas das aplica\u00e7\u00f5es s\u00e3o mais direcionadas para o setor profissional, como o Zoho CRM e o Zoho Campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que \u00e9 o CRM?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRM \u00e9 um acr\u00f3nimo para <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\">Customer Relationship Managment<\/a>. Inicialmente, o seu foco era otimizar a gest\u00e3o da rela\u00e7\u00e3o com os clientes, mas com uma vertente focada na empresa. Por\u00e9m, atualmente, integra-se mais numa vertente estrat\u00e9gica, na qual o cliente tem o enfoque principal e \u00e9 a base da estrat\u00e9gia. A sua atua\u00e7\u00e3o dentro de uma empresa pressup\u00f5e a jun\u00e7\u00e3o do marketing, vendas e servi\u00e7o ao cliente numa \u00fanica plataforma, de maneira a registar todo o processo e simplificar o trabalho dos colaboradores. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como funciona o Zoho CRM?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/liminal.pt\/zoho.html\" target=\"_blank\" rel=\"noreferrer noopener\">Zoho CRM<\/a> trabalha tendo por base os crit\u00e9rios e objetivos acima referidos, sempre muito focado na otimiza\u00e7\u00e3o da experi\u00eancia do cliente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este software integra 8 aspetos fundamentais para cumprir a sua promessa: vis\u00e3o, estrat\u00e9gia, m\u00e9trica, colabora\u00e7\u00e3o, experi\u00eancia do cliente, processos, informa\u00e7\u00e3o e tecnologia. Desta maneira, o Zoho CRM afirma ser para qualquer tipo de empresa, sendo esta B2B ou B2C, e de qualquer dimens\u00e3o, desde PME a Enterprise. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>As Ferramentas do Zoho CRM<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As ferramentas-chave que pertencem ao software s\u00e3o v\u00e1rias e encontram-se todas integradas dentro do sistema, completando-se entre si: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Gest\u00e3o de Leads;<\/li><li>Gest\u00e3o da Rede de Contactos;<\/li><li>Gest\u00e3o de Neg\u00f3cios;<\/li><li>Gest\u00e3o de Emails;<\/li><li>Automa\u00e7\u00e3o de Vendas e Marketing;<\/li><li>Relat\u00f3rios e An\u00e1lises.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Recentemente, o Zoho lan\u00e7ou tamb\u00e9m o CRM mov\u00e9l, uma aplica\u00e7\u00e3o para qualquer dispositivo e sistema operativo. Integra todas as fun\u00e7\u00f5es necess\u00e1rias, com a vantagem de ser m\u00f3vel facilitando o acesso e atualiza\u00e7\u00e3o de dados em qualquer lugar: algo particularmente \u00fatil \u00e0 equipa de Vendas. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pr\u00f3s do Zoho CRM<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 F\u00e1cil uso e acessibilidade<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O software foi criado para ajudar e facilitar o dia-a-dia dos gestores. Assim, o Zoho foi concebido de uma maneira simples, clara e user-friendly. \u00c9 tamb\u00e9m poss\u00edvel integrar algumas aplica\u00e7\u00f5es externas ao sistema, como por exemplo a Google Apps for Business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"525\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/zoho-crm-1.png?resize=840%2C525&#038;ssl=1\" alt=\"Zoho CRM, Zoho, crm portugal, ferramenta de vendas, tecnologia de marketing, tecnologia de vendas, martech, marketing technologies, liminal\" class=\"wp-image-3707\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/zoho-crm-1.png?resize=1024%2C640&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/zoho-crm-1.png?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/zoho-crm-1.png?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/zoho-crm-1.png?resize=480%2C300&amp;ssl=1 480w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/zoho-crm-1.png?w=1440&amp;ssl=1 1440w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714  Pre\u00e7o acess\u00edvel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para al\u00e9m de se\nconsiderar adapt\u00e1vel a qualquer tipo de empresa, o seu custo \u00e9 bastante\nacess\u00edvel. Conta com uma tabela de pre\u00e7os diversificada e adequada \u00e0s\nnecessidades de cada entidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Atualiza\u00e7\u00f5es frequentes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Zoho \u00e9 muito valorizado pelo facto de ser uma plataforma que d\u00e1 destaque \u00e0 inova\u00e7\u00e3o e evolu\u00e7\u00e3o. Isto verifica-se no seu software de CRM, que \u00e9 frequentemente atualizado, sempre com o objetivo de melhorar a aplica\u00e7\u00e3o e ajudar o utilizador.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Liga\u00e7\u00e3o e exporta\u00e7\u00e3o autom\u00e1tica de contactos externos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A liga\u00e7\u00e3o e exporta\u00e7\u00e3o de contactos externos automaticamente para o sistema \u00e9 uma fun\u00e7\u00e3o de grande valor para as empresas, uma vez que permite que o sistema seja alimentado atrav\u00e9s de dados externos ao mesmo e a partir de diversas fontes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Dados Multicanal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A an\u00e1lise de dados e intera\u00e7\u00f5es provenientes de v\u00e1rias fontes \u00e9 uma vantagem muito forte para o Zoho. Este torna-se um m\u00e9todo eficaz para conhecer o indiv\u00edduo e para estabelecer uma rela\u00e7\u00e3o de maior qualidade com o mesmo, podendo registar dados atrav\u00e9s do email, redes sociais e liga\u00e7\u00f5es telef\u00f3nicas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Permite tamb\u00e9m a integra\u00e7\u00e3o com algumas plataformas e aplica\u00e7\u00f5es de elevada relev\u00e2ncia para as empresas, nomeadamente o Linked In Sales Navigator, o Mailchimp e o Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Informa\u00e7\u00e3o na Cloud<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O uso de uma cloud para armazenar toda a informa\u00e7\u00e3o necess\u00e1ria \u00e0 empresa tem uma grande vantagem associada: a disponibilidade permanente dos dados e atualiza\u00e7\u00e3o em tempo real. Esta tarefa foi mais facilitada com o acesso m\u00f3vel atrav\u00e9s da aplica\u00e7\u00e3o, ou seja, permite a recolha e atualiza\u00e7\u00e3o de dados em qualquer lugar e a qualquer hora.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.zohowebstatic.com\/sites\/default\/files\/intro-mobile3.gif?w=840&#038;ssl=1\" alt=\"Resultado de imagem para zoho crm gif\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Contras do Zoho CRM<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u2718 Fraco suporte t\u00e9cnico em Portugal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O suporte e\napoio ao cliente \u00e9 uma ferramenta necess\u00e1ria ao bom funcionamento do sistema e\nsatisfa\u00e7\u00e3o do consumidor. No entanto, existe uma discrep\u00e2ncia em rela\u00e7\u00e3o ao\nsuporte em portugu\u00eas e nas outras l\u00ednguas, estando mais informa\u00e7\u00e3o dispon\u00edvel\nem ingl\u00eas, por exemplo. Desta maneira, torna-se um problema para quem n\u00e3o fala\nmais idiomas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2718 Pequenos bugs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Existem v\u00e1rios\nregistos de pequenos erros no sistema que, apesar de f\u00e1ceis de resolver,\nrevelam-se complicados e perturbam a realiza\u00e7\u00e3o de pequenas tarefas. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2718 Fraca integra\u00e7\u00e3o com as redes sociais<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar da sua vasta liga\u00e7\u00e3o com as diversas plataformas, as redes sociais necessitam de uma intera\u00e7\u00e3o mais forte com o Zoho CRM. Isto pode ser um fator cr\u00edtico para empresas que baseiem grande parte da rela\u00e7\u00e3o com os seus clientes em redes sociais, como o Facebook ou o LinkedIn. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mce_0\">Quer ver como o Zoho CRM pode melhorar as vendas da sua empresa?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O mercado est\u00e1 repleto de diferentes solu\u00e7\u00f5es de CRM, pelo que a escolha da plataforma mais indicada para a sua empresa pode revelar-se um desafio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto especialistas em tecnologias de marketing, ajudamos a sua empresa a refletir sobre a estrat\u00e9gia de marketing e vendas e a encontrar e implementar as tecnologias ideais, de acordo com as suas necessidades. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a Liminal ter\u00e1 acesso a peritos que far\u00e3o a an\u00e1lise, desenho e implementa\u00e7\u00e3o de estrat\u00e9gias e opera\u00e7\u00f5es de marketing e vendas, suportadas por sistemas tecnol\u00f3gicos, como o CRM \u2013 Customer Relationship Management ou a Automa\u00e7\u00e3o de Marketing, que garantem o crescimento do seu neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entretanto, assista \u00e0 <a href=\"https:\/\/liminal.pt\/webinars\/demo-zoho.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Demo de Zoho CRM (abre num novo separador)\">Demo de Zoho CRM<\/a> para conhecer melhor a plataforma e ver se se adequa \u00e0s suas necessidades.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/liminal.pt\/webinars\/demo-zoho.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"439\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/demo-zoho-1.jpg?resize=840%2C439&#038;ssl=1\" alt=\"Demo Zoho, Zoho Portugal, zoho crm\" class=\"wp-image-2111\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/demo-zoho-1.jpg?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/demo-zoho-1.jpg?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/demo-zoho-1.jpg?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/demo-zoho-1.jpg?resize=574%2C300&amp;ssl=1 574w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/demo-zoho-1.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<div class=\"rtng-rating-total\" data-id=\"1102\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 2 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"1102\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"1102\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"644b19a7f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/1102\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>As tecnologias tornaram-se uma ferramenta indispens\u00e1vel aos dias de hoje, nomeadamente na \u00e1rea profissional. Os softwares, bases de dados e sistemas apoderaram-se das empresas e organiza\u00e7\u00f5es de maneira a facilitar &hellip; <\/p>\n","protected":false},"author":2,"featured_media":1109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[65],"tags":[68,70,110],"class_list":["post-1102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-crm","tag-zoho","tag-zoho-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zoho CRM: Pr\u00f3s e Contras da plataforma | Martech Magazine<\/title>\n<meta name=\"description\" content=\"Descubra os principais pr\u00f3s e contras de utilizar o Zoho CRM e como este software pode ajudar a aumentar as vendas da sua empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/review-zoho-crm-pros-contras-plataforma\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoho CRM: Pr\u00f3s e Contras da plataforma | Martech Magazine\" \/>\n<meta property=\"og:description\" content=\"Descubra os principais pr\u00f3s e contras de utilizar o Zoho CRM e como este software pode ajudar a aumentar as vendas da sua empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liminal.pt\/martech-magazine\/review-zoho-crm-pros-contras-plataforma\/\" \/>\n<meta property=\"og:site_name\" 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