{"id":1085,"date":"2019-02-13T22:48:37","date_gmt":"2019-02-13T21:48:37","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=1085"},"modified":"2019-03-18T18:52:35","modified_gmt":"2019-03-18T17:52:35","slug":"review-ontraport-pros-contras-plataforma","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/review-ontraport-pros-contras-plataforma\/","title":{"rendered":"Review do Ontraport: Pr\u00f3s e contras da plataforma"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Atualmente, \u00e9 important\u00edssimo que as empresas tenham acesso em tempo real aos dados de marketing e vendas, de modo a ajustar as decis\u00f5es do neg\u00f3cio e reagir rapidamente \u00e0s altera\u00e7\u00f5es t\u00edpicas da nova era digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, o cen\u00e1rio n\u00e3o era bem assim em 2006, ano de cria\u00e7\u00e3o do Ontraport. Os conceitos de <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\">CRM &#8211; Customer Relationship Management<\/a> e <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\">Marketing Automation<\/a> j\u00e1 eram discutidos nas grandes empresas, por\u00e9m ainda n\u00e3o era uma realidade evidente para todos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nestes treze anos, o Ontraport foi sofrendo algumas altera\u00e7\u00f5es e cresceu de acordo com o mercado e com as suas necessidades. O que n\u00e3o alterou foi o principal objetivo da plataforma, que continua a ser melhorar, inovar e garantir o sucesso de qualquer entidade que use a plataforma.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que \u00e9 o Ontraport?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/monsterdevelopment.com\/wp-content\/uploads\/2014\/06\/ontraport-logo.png?resize=125%2C20&#038;ssl=1\" alt=\"Resultado de imagem para ontraport logo\" width=\"125\" height=\"20\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/ontraport.com\/\">Ontraport<\/a> \u00e9 um software de automa\u00e7\u00e3o de marketing  para empresas de todas as dimens\u00f5es que integra diversas ferramentas imprescind\u00edveis a qualquer gestor, nomeadamente:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>CRM; <\/li><li>Marketing Automation; <\/li><li>Email marketing; <\/li><li>Marketing Analytics; <\/li><li>Plataforma de eCommerce; <\/li><li>Sales Force Automation; <\/li><li>Landing Pages; <\/li><li>Marketing Analytics; <\/li><li>Business Process Automation; <\/li><li>Partner Programs. <\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">A plataforma \u00e9 totalmente personaliz\u00e1vel consoante as necessidades e or\u00e7amento de cada empresa, pelo que podem ser utilizados apenas alguns m\u00f3dulos. Esta caracter\u00edstica faz com que seja uma das solu\u00e7\u00f5es de automa\u00e7\u00e3o mais indicadas para PME e startups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Devido ao seu target inicial, o pre\u00e7o deste software n\u00e3o poderia ser muito elevado, de maneira a que pudesse ser adquirido pelas empresas de dimens\u00e3o mais reduzida. Esta filosofia \u00e9 mantida at\u00e9 hoje, sendo uma das plataformas de automa\u00e7\u00e3o mais acess\u00edveis do mercado, com pre\u00e7os que variam entre os 79$ e os 497$ por m\u00eas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tribecto.com\/wp-content\/uploads\/2018\/08\/ontraport-pricing.png?w=840&#038;ssl=1\" alt=\"Resultado de imagem para ontraport pricing\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Planos adaptados \u00e0 sua empresa<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Existem 4 planos dispon\u00edveis: Basic, Plus, Pro e Enterprise, sendo o primeiro o mais acess\u00edvel monetariamente e o \u00faltimo o mais caro e completo em termos de ferramentas dispon\u00edveis. A diferen\u00e7a entre estes packages n\u00e3o \u00e9 s\u00f3 o pre\u00e7o; estes variam tamb\u00e9m de acordo com o n\u00famero de contactos, emails ou utilizadores.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3-us-west-1.amazonaws.com\/ontraport-design\/Jan2018%2BOpenGraph%2BUpdates\/Features\/op.com%2Bfeatures%2Bcampaign.jpg?w=840&#038;ssl=1\" alt=\"Resultado de imagem para ontraport\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pr\u00f3s do Ontraport &nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 <strong>Pre\u00e7o<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tal como foi mencionado, esta plataforma \u00e9 uma das mais acess\u00edveis do mercado. Assim, o Ontraport oferece um plano b\u00e1sico por um pre\u00e7o baixo de maneira a poder chegar \u00e0s empresas mais pequenas. No entanto, estende a sua oferta para o mercado no geral com a introdu\u00e7\u00e3o dos outros planos, que d\u00e3o acesso a mais ferramentas e features.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 <strong>Sistema Integrado<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este software integra campanhas de automa\u00e7\u00e3o de marketing, landing pages, eCommerce, emails e muitas outras fun\u00e7\u00f5es, permitindo a liga\u00e7\u00e3o entre plataformas e, assim, um tracking mais espec\u00edfico de cada utilizador. Com a jun\u00e7\u00e3o de todas as ferramentas de marketing num s\u00f3 sistema user-friendly, o gestor tem o seu trabalho facilitado e r\u00e1pido acesso aos conte\u00fados e dados que necessita para o seu dia-a-dia.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/mk0sprout24comgnv2te.kinstacdn.com\/wp-content\/uploads\/2017\/03\/push-drip-campaign.gif?w=840&#038;ssl=1\" alt=\"Resultado de imagem para ontraport gif\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 <strong>Marketing Omnichannel<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A unifica\u00e7\u00e3o do seu sistema permite tamb\u00e9m a integra\u00e7\u00e3o entre canais e ferramentas, nomeadamente de comunica\u00e7\u00e3o. A possibilidade de comunicar em massa atrav\u00e9s de email, sms, ou, at\u00e9 mesmo Marketing Direto, \u00e9 um dos benef\u00edcios mais interessantes da plataforma.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3-us-west-1.amazonaws.com\/ontraport-design\/NEW%2BBLOG%2BPHOTOS\/Launch%2BMarketing%2BCampaigns%2BQuickly%2BWith%2BONTRAPORT%2BMarketplace%2BTemplates\/marketplace%2B01.gif?w=840&#038;ssl=1\" alt=\"Ontraport, automa\u00e7\u00e3o de marketing, martech, tecnologia de marketing, marketing technology\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 <strong>Personaliza\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A personaliza\u00e7\u00e3o de acordo com as necessidades da empresa \u00e9 uma das grandes vantagens, no entanto s\u00f3 est\u00e1 dispon\u00edvel para clientes Enterprise. Assim, torna-se poss\u00edvel adaptar a interface e os campos utilizados nos contactos, por exemplo, \u00e0 realidade e necessidades de cada empresa.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tribecto.com\/wp-content\/uploads\/2018\/08\/Ontraport-customisation500.gif?w=840&#038;ssl=1\" alt=\"Resultado de imagem para ontraport gif\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 <strong>Listas&nbsp;din\u00e2micas&nbsp;e&nbsp;segmenta\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Ontraport oferece a possibilidade de criar listas din\u00e2micas segmentadas pelos campos de contas, contactos ou deals. Estes grupos s\u00e3o atualizados automaticamente sempre que um utilizador cumpre, ou n\u00e3o, os requisitos para tal acontecer. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Interface de cria\u00e7\u00e3o de landing pages user-friendly<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das grandes vantagens do Ontraport \u00e9 que a plataforma torna poss\u00edvel criar landing pages de forma intuitiva e simples. Assim, \u00e9 poss\u00edvel criar este tipo de p\u00e1ginas sem qualquer conhecimento de programa\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/support.ontraport.com\/hc\/user_images\/XVfye88bvo82c2d_Pqqk4w.gif?w=840&#038;ssl=1\" alt=\"Ontraport, automa\u00e7\u00e3o de marketing, martech, tecnologia de marketing, marketing technology\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Contras do Ontraport<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"> \u2718<strong> Free Trial Indispon\u00edvel<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Ontraport n\u00e3o d\u00e1 a oportunidade de experimentar previamente a plataforma, ao contr\u00e1rio da grande maioria dos softwares de marketing. No entanto, ap\u00f3s o registo, cria\u00e7\u00e3o de conta e pagamento, tem a op\u00e7\u00e3o de 90 dias free e refund do dinheiro inicial investido caso n\u00e3o fique satisfeito. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2718 <strong>Fraca&nbsp;anal\u00edtica<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O acesso aos dados \u00e9 f\u00e1cil, no entanto, n\u00e3o h\u00e1 qualquer tipo de gr\u00e1ficos ou dashboards, sendo que a informa\u00e7\u00e3o s\u00e3o apenas palavras e n\u00fameros numa plataforma, o que dificulta a sua compreens\u00e3o.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tribecto.com\/wp-content\/uploads\/2018\/08\/ontraport-dashboard500.gif?w=840&#038;ssl=1\" alt=\"Resultado de imagem para ontraport gif\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2718 <strong>Poucas integra\u00e7\u00f5es<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar de possuir uma API, a plataforma conta apenas com 24 integra\u00e7\u00f5es, a maior parte delas feitas atrav\u00e9s de Zapier. Isto \u00e9 uma clara desvantagem, sobretudo para empresas que necessitem de integrar v\u00e1rios sistemas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2718 <strong>Dados duplicados<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O software \u00e9 conhecido pelo seu massiva e intensa capacidade de registo. No entanto, a plataforma n\u00e3o facilita a limpeza de dados nem a elimina\u00e7\u00e3o de informa\u00e7\u00f5es registadas mais do que uma vez. Desta forma, os registos duplicados espalham-se pelo sistema, dificultando a interpreta\u00e7\u00e3o dos dados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mce_70\">\u2718 <strong>Servi\u00e7o&nbsp;ao&nbsp;cliente&nbsp;demorado<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embora a plataforma tenha v\u00e1rios canais de suporte, nomeadamente chat, e-mail e telefone, o servi\u00e7o de suporte ao cliente \u00e9 bastante demorado. O servi\u00e7o de assist\u00eancia \u00e9 organizado por n\u00edveis, sendo que se tem de passar sempre pelo n\u00edvel 1 e s\u00f3 a partir da\u00ed evolui para os seguintes. O problema \u00e9 que o n\u00edvel 1 apenas resolve quest\u00f5es simples, sendo que as mais complexas se prolongam e, \u00e0s vezes, n\u00e3o t\u00eam resposta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mce_1\">Quer saber como o Ontraport pode melhorar as vendas da sua empresa?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como especialistas em Marketing Technologies (MarTech), estamos ao seu dispor para qualquer tipo de d\u00favidas e aconselhamento sobre a alternativa de automa\u00e7\u00e3o mais indicada para o seu neg\u00f3cio. Trabalhamos para guiar a sua empresa no caminho correto em dire\u00e7\u00e3o ao sucesso e acompanhamos todo o processo. Contacte-nos para ter a certeza que escolhe o software de automa\u00e7\u00e3o de marketing ideal para si!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-align:center\">Ver demonstra\u00e7\u00e3o do Ontraport<\/h3>\n\n\n\n<center><form action='https:\/\/forms.zohopublic.eu\/liminal\/form\/PedidodedemoAutomaodemkt\/formperma\/zdPsc1uc8Ze6QhLvAZFBklpr5Z114DYYcPFemanuAlg\/htmlRecords\/submit' class=\"contact-form\" name='form' id='form' method='POST' accept-charset='UTF-8' enctype='multipart\/form-data' onSubmit=\"zf_validateandsubmitdata();\">\n<input type=\"hidden\" name=\"zf_referrer_name\" value=\"\"><!-- To Track referrals , place the referrer name within the \" \" in the above hidden input field -->\n<input type=\"hidden\" name=\"zf_redirect_url\" value=\"\"><!-- To redirect to a specific page after record submission , place the respective url within the \" \" in the above hidden input field -->\n<input type=\"hidden\" name=\"zc_gad\" value=\"\"><!-- If GCLID is enabled in Zoho CRM Integration, click details of AdWords Ads will be pushed to Zoho CRM -->\n<!--Name-->\n<input type=\"text\" maxlength=\"255\" name=\"Name_First\" fieldType=7 placeholder=\"Nome Pr\u00f3prio*\" \/>\n<input type=\"text\" maxlength=\"255\" name=\"Name_Last\" placeholder=\"Apelido*\" fieldType=7 \/>\n<!--Email-->\n<input type=\"text\" maxlength=\"255\" name=\"Email\" placeholder=\"Email*\" value=\"\" fieldType=9 \/>\n<!--Single Line-->\n<input  type=\"text\" name=\"SingleLine1\" placeholder=\"Empresa*\" value=\"\" fieldType=1 maxlength=\"255\" \/>\n<!--Dropdown-->\n<select name=\"Dropdown\" style=\"display:none\">\n<option value=\"Ontraport\" selected=\"true\">Ontraport<\/option>\n<\/select>\n<p>\n<button type=\"submit\">Solicitar Demonstra\u00e7\u00e3o<\/button><\/form><\/center>               \n<script type=\"text\/javascript\">var salesIQFieldsArray = [{\"formFieldName\":\"Email\",\"formFieldType\":9,\"salesIQFieldName\":\"Email\"}];\nfunction zf_validateandsubmitdata(){\nvar visitorinfo = {};\nvar elements = document.getElementById(\"form\").elements;\nfor (var elmIdx = 0; elmIdx<elements.length;elmIdx++) {\nvar inpElem = elements[elmIdx];\nvar fieldLinkName = inpElem.getAttribute(\"name\");\nvar fieldType = inpElem.getAttribute(\"fieldType\");\nif(fieldType===\"1\" || fieldType===\"7\" || fieldType===\"9\" || fieldType===\"11\"){\nfor(var idx = 0; idx < salesIQFieldsArray.length; idx++) {\nvar salesIQObj = salesIQFieldsArray[idx];\nvar zfFieldName = salesIQObj.formFieldName;\nvar salesIQFieldName = salesIQObj.salesIQFieldName;\nif(fieldType === \"1\"){\nif(fieldLinkName===zfFieldName){\nvar salesIQValue = inpElem.value;\nif(salesIQFieldName===\"Phone\"){\nvisitorinfo.contactnumber = salesIQValue;\n}\nif(salesIQFieldName===\"Name\"){\nvisitorinfo.name = salesIQValue;\n}\n}\n}\nif(fieldType===\"7\"){\nvar zfFldCompLinkName = salesIQObj.fieldCompLinkName;\nif(fieldLinkName===zfFldCompLinkName){\nvar salesIQValue=inpElem.value;\nvisitorinfo.name = salesIQValue;\n}\n}\nif(fieldType===\"9\"){\nif(fieldLinkName===zfFieldName){\nvar salesIQValue=inpElem.value;\nvisitorinfo.email = salesIQValue;\n}\n}\nif(fieldType===\"11\"){\nfieldLinkName = inpElem.getAttribute(\"compname\");\nif(fieldLinkName===zfFieldName){\nvar phoneFormat = inpElem.getAttribute(\"phoneFormat\");\nvar salesIQValue=\"\";\nif(phoneFormat===\"1\"){\nsalesIQValue = document.getElementById(\"international_\"+fieldLinkName+\"_countrycode\").value; \n}else if(phoneFormat===\"2\"){\nvar countryCode = document.getElementById(fieldLinkName+\"_countrycode\").value;\nvar first = document.getElementById(fieldLinkName+\"_first\").value;\nvar last = document.getElementById(fieldLinkName+\"_second\").value;\nsalesIQValue =countryCode+first+last;\n}\nvisitorinfo.contactnumber = salesIQValue;\n}\n}\n}\n}\n}\nparent.postMessage(JSON.stringify({ type: 'zoho.salesiq.apimessage', visitor: visitorinfo } ), '*');\/\/ No I18N\n}<\/script>\n<div class=\"rtng-rating-total\" data-id=\"1085\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 2 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"1085\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"1085\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/1085\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Atualmente, \u00e9 important\u00edssimo que as empresas tenham acesso em tempo real aos dados de marketing e vendas, de modo a ajustar as decis\u00f5es do neg\u00f3cio e reagir rapidamente \u00e0s altera\u00e7\u00f5es &hellip; <\/p>\n","protected":false},"author":2,"featured_media":1094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[47],"tags":[16,106,74],"class_list":["post-1085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automacao-de-marketing","tag-map-marketing-automation-platform","tag-ontraport","tag-software-de-automacao-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Review do Ontraport: Pr\u00f3s e 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