{"id":1006,"date":"2019-02-01T21:31:26","date_gmt":"2019-02-01T20:31:26","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=1006"},"modified":"2020-10-26T18:36:07","modified_gmt":"2020-10-26T17:36:07","slug":"hubspot-crm-pros-contras-plataforma","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-pros-contras-plataforma\/","title":{"rendered":"HubSpot: Pr\u00f3s e contras da Plataforma"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00c0 medida que o omnichannel e a necessidade de integra\u00e7\u00e3o de todos os dados, provenientes de diferentes plataformas, se tornam a norma no dia-a-dia dos gestores, surge a necessidade de ter um software que permita organizar e gerir todas as atividades e que seja capaz de acompanhar o crescimento do neg\u00f3cio, como o <a href=\"https:\/\/liminal.pt\/hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde a cria\u00e7\u00e3o do <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a>, em 2014, a plataforma j\u00e1 percorreu um longo caminho, com v\u00e1rias features novas e ferramentas que permitem que qualquer gestor tenha acesso a <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\">Automa\u00e7\u00e3o de Marketing<\/a> e <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a>, independentemente do tamanho e setor do neg\u00f3cio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">HubSpot: O que \u00e9?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O HubSpot \u00e9 uma das plataformas l\u00edder em automa\u00e7\u00e3o de marketing. Utilizando a metodologia de Inbound Marketing, o software disponibiliza v\u00e1rios recursos de intera\u00e7\u00e3o, convers\u00e3o e an\u00e1lise de dados que permitem obter rastreabilidade completa de cada a\u00e7\u00e3o de marketing.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/1tbRl8761ws?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, a plataforma expandiu-se n\u00e3o s\u00f3 nas \u00e1reas de marketing e vendas, mas tamb\u00e9m no suporte ao cliente &#8211; tudo isto, com planos gr\u00e1tis e pagos. Uma das vantagens, \u00e9 que estas tr\u00eas \u00e1reas ficam integradas, permitindo que qualquer organiza\u00e7\u00e3o seja verdadeiramente customer-centric. Assim, o HubSpot divide-se em:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1 &#8211; HubSpot Marketing Hub<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Este m\u00f3dulo permite controlar todos os passos de qualquer a\u00e7\u00e3o de inbound marketing, desde que o utilizador visita alguma landing page at\u00e9 que \u00e9 criada a oportunidade comercial e se converte em cliente. O Marketing Hub apresenta v\u00e1rias funcionalidades, focadas nos diferentes objetivos de cada fase do funil de marketing e vendas, nomeadamente:<\/p>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Fase de Atrair:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>CMS &#8211; Content Management System<\/li><li>Blog<\/li><li>SEO<\/li><li>Social Media <\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Fase de Envolver:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Landing Pages<\/li><li>Form Builder<\/li><li>Calls-to-Action<\/li><li>Lead Management<\/li><li>Analytics<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Fase de Conquistar:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Marketing Automation<\/li><li>Live Chat<\/li><li>HubSpot CRM<\/li><li>Salesforce Sync<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Fase de Encantar:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Email Marketing<\/li><li>Marketing Automation<\/li><li>Social Media<\/li><li>HubSpot CRM<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">2 &#8211; HubSpot Sales Hub<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Este m\u00f3dulo \u00e9 dedicado a otimizar e organizar todo o trabalho comercial e, assim, aumentar as vendas da organiza\u00e7\u00e3o. Deste modo, a equipa de Vendas pode concentrar-se no seu grande objetivo, sem se preocupar com o tempo desperdi\u00e7ado a registar cada a\u00e7\u00e3o. Este m\u00f3dulo divide-se em:<\/p>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Aumentar a rede de contactos:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Email Sequences<\/li><li>Email Tracking<\/li><li>Inbox Profiles<\/li><li>Prospects<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Melhorar a qualidade das rela\u00e7\u00f5es:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Email Templates<\/li><li>Calling<\/li><li>Email Tracking<\/li><li>Email Scheduling<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Fechar neg\u00f3cios mais rapidamente:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Meetings<\/li><li>Quotes<\/li><li>Playbooks<\/li><li>Conversations<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Gerir o pipeline:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Pipeline Management<\/li><li>Contact &amp; Lead Management<\/li><li>Contact &amp; Company Insights<\/li><li>Contact Activity<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">3 &#8211; HubSpot Service Hub<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O m\u00f3dulo de Service Hub \u00e9 um Customer Service Software que permite melhorar a experi\u00eancia de p\u00f3s-compra e facilita a gest\u00e3o da rela\u00e7\u00e3o com o cliente. Isto far\u00e1 com que a taxa de satisfa\u00e7\u00e3o e de fideliza\u00e7\u00e3o dos clientes aumente e, consequentemente, a receita da empresa tamb\u00e9m aumente. Este m\u00f3dulo divide-se em:<\/p>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Respostas mais r\u00e1pidas (e com melhor qualidade):<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Tickets &amp; Help Desk<\/li><li>HubSpot CRM<\/li><li>Conversations<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Aumentar a produtividade:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Chatbot Builder<\/li><li>Team Email<\/li><li>Video Creation<\/li><li>Tickets &amp; Help Desk<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Ajudar os clientes a ajudar outros clientes:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Knowledge Base<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Converter os clientes em f\u00e3s:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Customer Feedback<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Analis\u00e1mos a plataforma de um ponto de vista imparcial (o m\u00e1ximo que conseguimos!) e tent\u00e1mos perceber os pr\u00f3s e contras, relativamente \u00e0s op\u00e7\u00f5es que existem no mercado. Conhe\u00e7a o veredicto final dado pelo Jo\u00e3o Antunes, Marketing Technologist da Liminal:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00f3s do HubSpot<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Interface Simples e Intuitiva<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com um design simples e clean, a plataforma do HubSpot \u00e9 extremamente f\u00e1cil e intuitiva de utilizar. Tendo em conta a complexidade de funcionalidades t\u00edpicas de um software de automa\u00e7\u00e3o de marketing e vendas, a interface est\u00e1 muito bem conseguida e permite que n\u00e3o seja necess\u00e1rio qualquer tipo de conhecimento de programa\u00e7\u00e3o para conseguir utiliz\u00e1-la. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.hubspot.com\/hs-fs\/hubfs\/Drag%20and%20Drop%20Contact%20Cards.gif?w=840&#038;ssl=1\" alt=\"CRM, Hubspot, hubspot portugal, Liminal, martech, tecnologia de marketing, automa\u00e7\u00e3o de marketing\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"> \u2714 Acesso a forma\u00e7\u00f5es para a plataforma, mas n\u00e3o s\u00f3!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de disponibilizar programas de treino online sobre cada m\u00f3dulo da plataforma, os utilizadores de HubSpot t\u00eam tamb\u00e9m acesso a forma\u00e7\u00f5es sobre vendas e p\u00f3s-venda. Al\u00e9m disso, o blog est\u00e1 sempre atualizado com conte\u00fado relevantes sobre marketing e vendas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Grande variedade de features nas vers\u00f5es Professional e Enterprise<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A HubSpot \u00e9 uma das plataformas de automa\u00e7\u00e3o de marketing e vendas mais completas do mercado. Como explic\u00e1mos acima, os tr\u00eas m\u00f3dulos que comp\u00f5em o software fornecem todas as ferramentas necess\u00e1rias para obter oportunidades de melhor qualidade, otimizar a gest\u00e3o do ciclo de vendas e melhorar a experi\u00eancia do cliente no p\u00f3s-compra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Possibilidade de cria\u00e7\u00e3o de todo o website dentro da plataforma<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esta \u00e9 uma das features mais interessantes da HubSpot. O potente CMS &#8211; Content Management System que vem com a plataforma permite criar landing pages e todo o website que, ao estar integrado com o HubSpot CRM, permite apresentar conte\u00fado din\u00e2mico aos utilizadores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou seja, o website ir\u00e1 moldar-se e apresentar apenas conte\u00fado relevante para cada utilizador, tendo em conta o hist\u00f3rico de intera\u00e7\u00f5es de cada contacto. Tudo isto, com uma interface drag-and-drop, que n\u00e3o necessita de qualquer programa\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/knowledge.hubspot.com\/hs-fs\/hubfs\/Knowledge_Base_Images\/Content\/Design_Manager\/add-drag-drop-module.gif?w=840&#038;ssl=1\" alt=\"crm\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Dashboards de anal\u00edtica din\u00e2micos e personalizados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A anal\u00edtica da HubSpot \u00e9 muito completa e permite criar dashboards din\u00e2micos e personalizados. Isto permite obter uma vis\u00e3o 360\u00ba de todo o ciclo do cliente, bem como dos objetivos de vendas da empresa. Torna-se poss\u00edvel perceber claramente qual o percurso de cada contacto at\u00e9 que se converteu em oportunidade e, mais tarde, em vendas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.hubspot.com\/hubfs\/add%20report.gif?w=840&#038;ssl=1\" alt=\"CRM, Hubspot, hubspot portugal, Liminal, martech, tecnologia de marketing, automa\u00e7\u00e3o de marketing\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Suporte r\u00e1pido e eficaz (na vers\u00e3o paga)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O suporte da HubSpot est\u00e1 sempre dispon\u00edvel e atrav\u00e9s de v\u00e1rios canais: telefone, chat e e-mail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Campos personaliz\u00e1veis sem limites<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os campos e dashboards do HubSpot CRM s\u00e3o totalmente personaliz\u00e1veis e adapt\u00e1veis \u00e0 realidade e necessidades de cada empresa. As op\u00e7\u00f5es s\u00e3o ilimitadas!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mjmao93648.i.lithium.com\/t5\/image\/serverpage\/image-id\/3781i1BF68BBC239E8753?v=1.0\" alt=\"CRM, tecnologia de marketing, automa\u00e7\u00e3o de marketing\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u2714 Integra\u00e7\u00f5es para tudo e mais alguma coisa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos pontos fortes do HubSpot \u00e9 a facilidade e variedade de integra\u00e7\u00f5es com outras plataformas. A ferramenta disponibiliza um marketplace de integra\u00e7\u00f5es com solu\u00e7\u00f5es como Salesforce, Mailchimp, Facebook Ads, WordPress, Slack, Zendesk, etc. Al\u00e9m disso, os documentos de API da HubSpot s\u00e3o bastante completos, permitindo que sejam desenvolvidas aplica\u00e7\u00f5es externas \u00e0 ferramenta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contras do HubSpot<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u2718 N\u00e3o d\u00e1 para criar novos m\u00f3dulos caso seja necess\u00e1rio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas plataformas permitem que sejam criados novos m\u00f3dulos al\u00e9m dos de contactos e contas, que j\u00e1 v\u00eam por default. No HubSpot isso n\u00e3o \u00e9 poss\u00edvel. Ou seja, se precisar de criar um m\u00f3dulo que seja dedicado, por exemplo, a produtos e que esteja integrado com os restantes, n\u00e3o conseguir\u00e1 faz\u00ea-lo no HubSpot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2718 Pouca flexibilidade para diferentes processos de venda ou neg\u00f3cio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O HubSpot n\u00e3o permite personalizar o nome das fases do ciclo de vendas em que cada contacto est\u00e1. Ou seja, se utilizar uma abordagem de Account-Based Marketing, por exemplo, os seus contactos estar\u00e3o sempre em fase de Prospect, MQL (Marketing Qualified Lead), SQL (Sales Qualified Lead) ou Deals e n\u00e3o conseguir\u00e1 alterar isto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2718 Campos calculados apenas dispon\u00edveis na vers\u00e3o mais cara<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os campos calculados s\u00e3o campos que apresentam outro valor, tendo em conta os campos selecionados anteriormente. Por exemplo, se tiver uma empresa que necessita de calcular taxas adicionais (de shipping, por exemplo) para saber o valor final do produto, a plataforma n\u00e3o far\u00e1 este c\u00e1lculo automaticamente.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Demo HubSpot: Veja a ferramenta em a\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/webinars\/demo-hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">Assista \u00e0 demonstra\u00e7\u00e3o<\/a> do HubSpot e descubra:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 A organiza\u00e7\u00e3o da plataforma em contas e contactos;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Como funciona a ferramenta de constru\u00e7\u00e3o de landing pages e formul\u00e1rios;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Como construir workflows e sequ\u00eancias;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Como conseguir anal\u00edtica 360\u00ba com os dashboards do HubSpot.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/liminal.pt\/webinars\/demo-hubspot.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"439\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/demo-hubspot.png?resize=840%2C439&#038;ssl=1\" alt=\"Demo HubSpot\" class=\"wp-image-1891\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/demo-hubspot.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/demo-hubspot.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/demo-hubspot.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/demo-hubspot.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/demo-hubspot.png?resize=574%2C300&amp;ssl=1 574w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure><\/div>\n<div class=\"rtng-rating-total\" data-id=\"1006\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 4 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"1006\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"1006\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/1006\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>\u00c0 medida que o omnichannel e a necessidade de integra\u00e7\u00e3o de todos os dados, provenientes de diferentes plataformas, se tornam a norma no dia-a-dia dos gestores, surge a necessidade de &hellip; <\/p>\n","protected":false},"author":2,"featured_media":1051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[47,231],"tags":[71,109],"class_list":["post-1006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automacao-de-marketing","category-hubspot","tag-hubspot","tag-review"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HubSpot: Pr\u00f3s e contras da Plataforma | Martech Magazine<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a os pr\u00f3s e contras do HubSpot, quais as melhores features desta plataforma e como implementar com um parceiro HubSpot Portugal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-pros-contras-plataforma\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HubSpot: Pr\u00f3s e contras da Plataforma | Martech Magazine\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a os pr\u00f3s e contras do HubSpot, quais as melhores features desta plataforma e como implementar com um parceiro HubSpot Portugal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-pros-contras-plataforma\/\" \/>\n<meta property=\"og:site_name\" content=\"Martech Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Liminal-270123610141550\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-01T20:31:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-26T17:36:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/hubspot-portugal-liminal-crm-automacao-marketing-martech3.jpg?fit=1100%2C825&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"825\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mafalda Martins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mafalda Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-crm-pros-contras-plataforma\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-crm-pros-contras-plataforma\\\/\"},\"author\":{\"name\":\"Mafalda Martins\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\"},\"headline\":\"HubSpot: Pr\u00f3s e contras da Plataforma\",\"datePublished\":\"2019-02-01T20:31:26+00:00\",\"dateModified\":\"2020-10-26T17:36:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-crm-pros-contras-plataforma\\\/\"},\"wordCount\":1309,\"commentCount\":7,\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-crm-pros-contras-plataforma\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/hubspot-portugal-liminal-crm-automacao-marketing-martech3.jpg?fit=1100%2C825&ssl=1\",\"keywords\":[\"HubSpot\",\"Review\"],\"articleSection\":[\"Automa\u00e7\u00e3o de Marketing\",\"HubSpot\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-crm-pros-contras-plataforma\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-crm-pros-contras-plataforma\\\/\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-crm-pros-contras-plataforma\\\/\",\"name\":\"HubSpot: Pr\u00f3s e contras da Plataforma | Martech Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-crm-pros-contras-plataforma\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-crm-pros-contras-plataforma\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/hubspot-portugal-liminal-crm-automacao-marketing-martech3.jpg?fit=1100%2C825&ssl=1\",\"datePublished\":\"2019-02-01T20:31:26+00:00\",\"dateModified\":\"2020-10-26T17:36:07+00:00\",\"description\":\"Conhe\u00e7a os pr\u00f3s e contras do HubSpot, quais as melhores features desta plataforma e como implementar com um parceiro HubSpot Portugal.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-crm-pros-contras-plataforma\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-crm-pros-contras-plataforma\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-crm-pros-contras-plataforma\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/hubspot-portugal-liminal-crm-automacao-marketing-martech3.jpg?fit=1100%2C825&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/hubspot-portugal-liminal-crm-automacao-marketing-martech3.jpg?fit=1100%2C825&ssl=1\",\"width\":1100,\"height\":825,\"caption\":\"Hubspot, hubspot portugal, hubspot partner, hubspot o que \u00e9, software hubspot, hubspot marketing, review, martech, tecnologias de marketing, crm, automa\u00e7\u00e3o de marketing, liminal, aumentar vendas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-crm-pros-contras-plataforma\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HubSpot: Pr\u00f3s e contras da Plataforma\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"name\":\"Martech Magazine\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\",\"name\":\"Liminal\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"width\":3012,\"height\":3319,\"caption\":\"Liminal\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Liminal-270123610141550\\\/\",\"https:\\\/\\\/www.instagram.com\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCmr6iaNEpIKmX2wfSfcgGWg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\",\"name\":\"Mafalda Martins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"caption\":\"Mafalda Martins\"},\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/author\\\/madalena\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HubSpot: Pr\u00f3s e contras da Plataforma | Martech Magazine","description":"Conhe\u00e7a os pr\u00f3s e contras do HubSpot, quais as melhores features desta plataforma e como implementar com um parceiro HubSpot Portugal.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-pros-contras-plataforma\/","og_locale":"pt_PT","og_type":"article","og_title":"HubSpot: Pr\u00f3s e contras da Plataforma | Martech Magazine","og_description":"Conhe\u00e7a os pr\u00f3s e contras do HubSpot, quais as melhores features desta plataforma e como implementar com um parceiro HubSpot Portugal.","og_url":"https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-pros-contras-plataforma\/","og_site_name":"Martech Magazine","article_publisher":"https:\/\/www.facebook.com\/Liminal-270123610141550\/","article_published_time":"2019-02-01T20:31:26+00:00","article_modified_time":"2020-10-26T17:36:07+00:00","og_image":[{"width":1100,"height":825,"url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/hubspot-portugal-liminal-crm-automacao-marketing-martech3.jpg?fit=1100%2C825&ssl=1","type":"image\/jpeg"}],"author":"Mafalda Martins","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Mafalda Martins","Tempo estimado de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-pros-contras-plataforma\/#article","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-pros-contras-plataforma\/"},"author":{"name":"Mafalda Martins","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de"},"headline":"HubSpot: Pr\u00f3s e contras da Plataforma","datePublished":"2019-02-01T20:31:26+00:00","dateModified":"2020-10-26T17:36:07+00:00","mainEntityOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-pros-contras-plataforma\/"},"wordCount":1309,"commentCount":7,"publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-pros-contras-plataforma\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/hubspot-portugal-liminal-crm-automacao-marketing-martech3.jpg?fit=1100%2C825&ssl=1","keywords":["HubSpot","Review"],"articleSection":["Automa\u00e7\u00e3o de Marketing","HubSpot"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-pros-contras-plataforma\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-pros-contras-plataforma\/","url":"https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-pros-contras-plataforma\/","name":"HubSpot: Pr\u00f3s e contras da Plataforma | Martech Magazine","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-pros-contras-plataforma\/#primaryimage"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-pros-contras-plataforma\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/hubspot-portugal-liminal-crm-automacao-marketing-martech3.jpg?fit=1100%2C825&ssl=1","datePublished":"2019-02-01T20:31:26+00:00","dateModified":"2020-10-26T17:36:07+00:00","description":"Conhe\u00e7a os pr\u00f3s e contras do HubSpot, quais as melhores features desta plataforma e como implementar com um parceiro HubSpot Portugal.","breadcrumb":{"@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-pros-contras-plataforma\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-pros-contras-plataforma\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-pros-contras-plataforma\/#primaryimage","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/hubspot-portugal-liminal-crm-automacao-marketing-martech3.jpg?fit=1100%2C825&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/hubspot-portugal-liminal-crm-automacao-marketing-martech3.jpg?fit=1100%2C825&ssl=1","width":1100,"height":825,"caption":"Hubspot, hubspot portugal, hubspot partner, hubspot o que \u00e9, software hubspot, hubspot marketing, review, martech, tecnologias de marketing, crm, automa\u00e7\u00e3o de marketing, liminal, aumentar vendas"},{"@type":"BreadcrumbList","@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-pros-contras-plataforma\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/liminal.pt\/martech-magazine\/"},{"@type":"ListItem","position":2,"name":"HubSpot: Pr\u00f3s e contras da Plataforma"}]},{"@type":"WebSite","@id":"https:\/\/liminal.pt\/martech-magazine\/#website","url":"https:\/\/liminal.pt\/martech-magazine\/","name":"Martech Magazine","description":"","publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/liminal.pt\/martech-magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/liminal.pt\/martech-magazine\/#organization","name":"Liminal","url":"https:\/\/liminal.pt\/martech-magazine\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","width":3012,"height":3319,"caption":"Liminal"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Liminal-270123610141550\/","https:\/\/www.instagram.com\/liminalmarketing\/","https:\/\/www.linkedin.com\/company\/liminalmarketing\/","https:\/\/www.youtube.com\/channel\/UCmr6iaNEpIKmX2wfSfcgGWg"]},{"@type":"Person","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de","name":"Mafalda Martins","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","caption":"Mafalda Martins"},"url":"https:\/\/liminal.pt\/martech-magazine\/author\/madalena\/"}]}},"jetpack-related-posts":[{"id":574,"url":"https:\/\/liminal.pt\/martech-magazine\/marketing-medias-empresas-plataformas-automacao-marketing\/","url_meta":{"origin":1006,"position":0},"title":"Plataformas de Marketing: As melhores op\u00e7\u00f5es para m\u00e9dias empresas","author":"Mafalda Martins","date":"12\/11\/2018","format":false,"excerpt":"\u00c9 cada vez mais importante, nomeadamente para o marketing, que as m\u00e9dias empresas apostem na transforma\u00e7\u00e3o digital e em plataformas de marketing, de forma a manterem a competitividade nos seus neg\u00f3cios. A evolu\u00e7\u00e3o das tecnologias est\u00e1 n\u00e3o s\u00f3 a mudar o marketing como tamb\u00e9m a enriquecer as experi\u00eancias dos clientes\u2026","rel":"","context":"In &quot;Automa\u00e7\u00e3o de Marketing&quot;","block_context":{"text":"Automa\u00e7\u00e3o de Marketing","link":"https:\/\/liminal.pt\/martech-magazine\/category\/automacao-de-marketing\/"},"img":{"alt_text":"Marketing, PME, Automa\u00e7\u00e3o","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/ads-beverage-black-coffee-33972.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/ads-beverage-black-coffee-33972.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/ads-beverage-black-coffee-33972.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/ads-beverage-black-coffee-33972.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/ads-beverage-black-coffee-33972.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6413,"url":"https:\/\/liminal.pt\/martech-magazine\/zoho-hubspot-diferencas\/","url_meta":{"origin":1006,"position":1},"title":"Zoho vs HubSpot: Qual a Melhor Plataforma para Impulsionar o Seu Neg\u00f3cio em 2025?","author":"Dara Correia","date":"17\/03\/2025","format":false,"excerpt":"No mundo empresarial atual, a gest\u00e3o eficiente de relacionamentos com clientes e a otimiza\u00e7\u00e3o dos processos de marketing s\u00e3o fundamentais para o sucesso. Dois sistemas que se destacam neste cen\u00e1rio s\u00e3o o Zoho e o HubSpot, plataformas abrangentes que oferecem solu\u00e7\u00f5es para CRM, marketing, vendas e muito mais. Estas ferramentas\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/liminal.pt\/martech-magazine\/category\/crm\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/03\/Hubspot-1.png?fit=1200%2C507&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/03\/Hubspot-1.png?fit=1200%2C507&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/03\/Hubspot-1.png?fit=1200%2C507&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/03\/Hubspot-1.png?fit=1200%2C507&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/03\/Hubspot-1.png?fit=1200%2C507&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5393,"url":"https:\/\/liminal.pt\/martech-magazine\/salesforce-vs-hubspot-a-guerra-de-titas\/","url_meta":{"origin":1006,"position":2},"title":"Salesforce vs. HubSpot: A guerra de Tit\u00e3s!","author":"Dara Correia","date":"24\/06\/2024","format":false,"excerpt":"Escolher uma plataforma de CRM certa \u00e9 fundamental para o sucesso de qualquer neg\u00f3cio. Existem diversas marcas experientes no mercado, duas das quais se destacam pela alta classifica\u00e7\u00e3o dada pela seus utilizadores, sendo elas Hubspot e Salesforce. De certeza que j\u00e1 ouviu falar delas! Neste artigo iremos comparar estas duas\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/liminal.pt\/martech-magazine\/category\/crm\/"},"img":{"alt_text":"hubspot vs salesforce","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/ultimo-2-1-scaled.jpg?fit=1200%2C591&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/ultimo-2-1-scaled.jpg?fit=1200%2C591&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/ultimo-2-1-scaled.jpg?fit=1200%2C591&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/ultimo-2-1-scaled.jpg?fit=1200%2C591&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/ultimo-2-1-scaled.jpg?fit=1200%2C591&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3731,"url":"https:\/\/liminal.pt\/martech-magazine\/plataformas-marketing-digital-facilitam-dia-a-dia\/","url_meta":{"origin":1006,"position":3},"title":"Plataformas de Marketing Digital que facilitam o dia-a-dia","author":"Mafalda Martins","date":"09\/09\/2021","format":false,"excerpt":"Todos os Marketeers necessitam de plataformas que os ajudem a simplificar, automatizar e otimizar a gera\u00e7\u00e3o de leads. H\u00e1 diversas op\u00e7\u00f5es no mercado, mas h\u00e1 algumas que se destacam pela facilidade de utiliza\u00e7\u00e3o e pela satisfa\u00e7\u00e3o dos seus utilizadores. Conhe\u00e7a abaixo algumas plataformas de marketing digital que v\u00e3o ajudar a\u2026","rel":"","context":"In &quot;Marketing 5.0&quot;","block_context":{"text":"Marketing 5.0","link":"https:\/\/liminal.pt\/martech-magazine\/category\/marketing-5-0\/"},"img":{"alt_text":"plataformas marketing digital, liminal, automa\u00e7\u00e3o de marketing, seo, email marketing, redes sociais, gest\u00e3o redes sociais","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/09\/plataformas-marketing-digital-liminal.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/09\/plataformas-marketing-digital-liminal.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/09\/plataformas-marketing-digital-liminal.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/09\/plataformas-marketing-digital-liminal.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/09\/plataformas-marketing-digital-liminal.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1225,"url":"https:\/\/liminal.pt\/martech-magazine\/3-features-hubspot-imprescindiveis\/","url_meta":{"origin":1006,"position":4},"title":"3 features do HubSpot imprescind\u00edveis para qualquer empresa","author":"Mafalda Martins","date":"09\/03\/2019","format":false,"excerpt":"J\u00e1 \u00e9 sabido que o HubSpot \u00e9 uma das melhores plataformas de marketing do mercado, mas quais s\u00e3o as features que o tornam imprescind\u00edvel para qualquer empresa? Depois de uma exaustiva an\u00e1lise aos pr\u00f3s e contras da plataforma, feita pelo nosso Marketing Technologist, desvendamos abaixo quais as 3 features que\u2026","rel":"","context":"In &quot;Automa\u00e7\u00e3o de Marketing&quot;","block_context":{"text":"Automa\u00e7\u00e3o de Marketing","link":"https:\/\/liminal.pt\/martech-magazine\/category\/automacao-de-marketing\/"},"img":{"alt_text":"features hubspot, hubspot portugal, dinamyc content, conte\u00fado din\u00e2mico, smart content, martech, tecnologia de marketing, automa\u00e7\u00e3o de marketing","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/03\/features-imprescindiveis-hubspot.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/03\/features-imprescindiveis-hubspot.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/03\/features-imprescindiveis-hubspot.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/03\/features-imprescindiveis-hubspot.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/03\/features-imprescindiveis-hubspot.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6822,"url":"https:\/\/liminal.pt\/martech-magazine\/hubspot-o-que-e-e-para-que-serve\/","url_meta":{"origin":1006,"position":5},"title":"HubSpot: O que \u00e9 e para que serve?","author":"Mafalda Martins","date":"05\/09\/2025","format":false,"excerpt":"Se est\u00e1 a explorar formas de melhorar a efici\u00eancia do seu marketing, vendas e atendimento ao cliente, \u00e9 prov\u00e1vel que j\u00e1 tenha ouvido falar no HubSpot. Uma das perguntas mais comuns \u00e9: \u201cO que \u00e9 o HubSpot e como pode ajudar a minha empresa?\u201d. A resposta curta \u00e9 simples: o\u2026","rel":"","context":"In &quot;Automa\u00e7\u00e3o de Marketing&quot;","block_context":{"text":"Automa\u00e7\u00e3o de Marketing","link":"https:\/\/liminal.pt\/martech-magazine\/category\/automacao-de-marketing\/"},"img":{"alt_text":"liminal, hubspot, hubspot o que \u00e9","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/hubspot-o-que-e-liminal.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/hubspot-o-que-e-liminal.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/hubspot-o-que-e-liminal.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/hubspot-o-que-e-liminal.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/hubspot-o-que-e-liminal.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/hubspot-portugal-liminal-crm-automacao-marketing-martech3.jpg?fit=1100%2C825&ssl=1","_links":{"self":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/1006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/comments?post=1006"}],"version-history":[{"count":34,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/1006\/revisions"}],"predecessor-version":[{"id":3218,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/1006\/revisions\/3218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media\/1051"}],"wp:attachment":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media?parent=1006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/categories?post=1006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/tags?post=1006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}