Scaling marketing and sales does not mean hiring more people every time the volume of leads, customers, or opportunities increases. It means building an operation that can produce better results …
7 Ways to Scale Marketing and Sales Efficiently
Marketing
Hyperpersonalization in Marketing: How to Use CRM, Automation and AI to Grow
For years, many companies looked at CRM as an organised database, marketing automation as a way to send emails at scale, and artificial intelligence as a distant promise reserved for …
Revenue Operations (RevOps): buzzword or essential strategy for SMEs?
In recent years, the pressure to align marketing, sales and customer support has been increasing. Companies can no longer rely on isolated departments operating with different goals and disconnected systems. …
The Future of Email Marketing: Personalization at Scale with Artificial Intelligence
From mass campaigns to hyper-personalization For over two decades, email marketing has been one of the most effective digital channels in terms of return on investment (ROI). Despite being declared …
How to make the Digital Transformation of an SME
Digital transformation and reconversion to online is, simultaneously, one of the biggest challenges and opportunities to be taken into account by Micro, Small and Medium Enterprises (SMEs). According to INE/Pordata, …
The 3 Marketing Megatrends of the Future
In this era of martech and the marketing of the future, the biggest challenges result not from technological advances, but from the profound changes that are occurring at the level …