Mafalda Martins One of the main difficulties that companies face nowadays is to successfully manage their customer portfolio. Often, the time wasted in organizing information, managing data, and scheduling tasks causes them to sometimes lose the main focus: winning customers. It is exactly this issue that a sales CRM allows you to solve. Discover below what is a CRM, what are the biggest challenges in implementing a Sales CRM and how to solve them.
What is CRM?
Customer Relationship Management (CRM) is software that allows you to manage the entire customer relationship. It is used to manage and analyze interactions with users, anticipate needs and desires, optimize profitability, and increase the effectiveness of customer acquisition campaigns.
More than software, CRM represents a company’s entire set of strategies. With marketing and sales departments aligned, they work hand in hand to get the desired results and manage the sales cycle successfully.
With technological advances, CRM software has become increasingly sophisticated, and therefore the integration of this platform with the rest of the company’s technological stack is already something fundamental. It is thus possible to automate, store and analyze a large volume of data in real time, which makes it indispensable in any organization.
What are the biggest problems in implementing a Sales CRM?
The market offers more and more solutions that help marketing and sales teams to optimize their strategy and the tasks they perform daily, and there is therefore an added difficulty in choosing the best platform.
Many companies invest thousands of euros in this software that promises to help not only to predict sales volume and customer contacts, but also to achieve the goals set by managers. However, the inefficiency of these solutions is becoming more and more frequent. What is the problem?
– Diversity
The market is becoming more and more complete when it comes to marketing and sales solutions. Whether for process automation or even for sales performance control, the truth is that the more different tools a team uses in its daily work, the more likely it is that the objectives will not be achieved. Besides the increased cost, data is spread across multiple platforms, which hurts the organization’s performance.
– Lack of information
The low adoption rate of CRM software by the sales teams, despite being implemented by the company, and the little information gathered throughout the sales cycle, makes it impossible to collect relevant information about the success of the customer acquisition process.
4 Advantages of using a Sales CRM
The use of integrated software is increasingly important to an organization’s sales success. When used well, CRM platforms offer flexibility and the necessary conditions to help achieve company goals, increase the productivity of teams, and at the same time provide important insights into their behavior and performance in the field.
#1 – Integration
CRM platforms allow the integrated management, in a single platform, of areas such as Marketing, Sales and Customer Service, eliminating the need to invest in multiple solutions for each problem you have in your company. By being integrated with the company’s other systems, CRM becomes the main link for all customer-related information, regardless of the company’s department.
#2 – Simplicity
Built on practicality and usability, CRM platforms provide all the information you need in an intuitive and practical way, avoiding miscommunication between teams and customers.
#3 – Convenience
One of the essential factors for any sales team is access to up-to-date CRM data anywhere and at any time. Sales CRM solutions offer mobile versions, with a mobile application, so that marketers always have access to their customers’ data.
#4 – Reliability
With the power to capture and process a large volume of data, big data, CRM solutions allow managers to visualize and analyze data in a more reliable and accurate way, with access to dashboards and reports of the main KPIs.
CRM – The right software for success
With the different solutions on the market, it may not be easy to figure out which software is best and most suitable for your company’s needs. Exactly for this reason, we put at your disposal the eBook “How to choose a CRM“, which will help you choose the best option for your company.
In Liminal, we are experts in marketing technologies (MarTech), we help you choose and implement the best solution for your company.
Request a diagnosis of your company and talk to a Liminal specialist.
