Generative artificial intelligence (Generative AI) is transforming the way companies interact with their customers, optimize processes, and generate new content. Within the HubSpot ecosystem, this technology is being integrated to …
Over the last few years there has been a great technological advance, and with the enormous amount of companies that have appeared in the market, the importance of having the …
Digital transformation and reconversion to online is, simultaneously, one of the biggest challenges and opportunities to be taken into account by Micro, Small and Medium Enterprises (SMEs). According to INE/Pordata, …
MarTech is everywhere and powers much of the current work of Marketing and Sales teams. More and more companies are investing in these types of technologies to automate routine tasks, …
The generation of qualified leads is one of the main concerns of any Marketeer. Customers are increasingly well informed, they go through most of the decision journey alone and only …
Whether you belong to a B2B, B2C business, or even if you have a freelancing business, it is essential to be present online with a website that captivates your potential …
The year 2020 is about to end. Looking back, it was a year of much transformation in the business world, with the need – almost forced – to transition to …
Resistance to change is inherent to the human species. However, it is the businesses with greater adaptability and flexibility that manage to survive and innovate continuously, even when facing economic …
Contrary to what some people may believe, CRM (Customer Relationship Management) is an extremely useful software for all companies, regardless of their size, industry sector or business model. Within the …
One of the main difficulties that companies face nowadays is to successfully manage their customer portfolio. Often, the time wasted in organizing information, managing data, and scheduling tasks causes them …
