Measuring CRM and marketing automation ROI in 2026 requires more than comparing licence costs with an increase in sales. For SMB and mid market CEOs and CMOs, the right question …
What Is CRM and Marketing Automation ROI in 2026?
Marketing Analytics
Why CRM and Marketing Leads Are Not Converting
Investing in digital marketing, generating contacts and implementing a CRM does not automatically produce more sales. A company may increase website traffic, receive more enquiries and create hundreds of CRM …
8 CRM metrics and dashboards to analyse pipeline in 2026
Proving that investment in CRM generates concrete results remains a challenge for many B2B companies. Most already have a CRM platform, some sales reports and dashboards with activity indicators. The …
Zoho Analytics: How to Use Data to Make Smarter Decisions
The digital transformation of businesses has brought a strategic challenge: how can companies make faster and more accurate decisions in an environment with increasing data volumes and constantly changing market …
Sales Forecasting: How to Make Reliable Sales Forecasting
Forecasting your company’s sales correctly can be a challenge, however, when done well, this work becomes essential for your strategy and for achieving your goals. With a reliable sales forecast …