AI marketing automation should no longer be seen as a faster way to send campaigns or generate content. For SMB CEOs and CMOs, it has become a strategic issue: how …
10 Things to Know About AI Marketing Automation
Digital Transformation
Are we creating content for people… or for machines?
The way we consume information on the internet is changing faster than many companies can keep up. For years, the model was relatively stable: brands created content, users searched, compared …
How to make the Digital Transformation of an SME
Digital transformation and reconversion to online is, simultaneously, one of the biggest challenges and opportunities to be taken into account by Micro, Small and Medium Enterprises (SMEs). According to INE/Pordata, …
CRM Implementation: How to encourage change in your company
Resistance to change is inherent to the human species. However, it is the businesses with greater adaptability and flexibility that manage to survive and innovate continuously, even when facing economic …
Benefits of CRM software by Industry
Contrary to what some people may believe, CRM (Customer Relationship Management) is an extremely useful software for all companies, regardless of their size, industry sector or business model. Within the …
Digital Transformation in Sales: The Importance of CRM
Technology has transformed the day-to-day life of several departments within companies. The Sales department is no exception, and currently there are several solutions that help optimize and facilitate the day-to-day …