Today, the number of companies with Marketing Automation Platforms (MAP) is increasing. Studies show that about 51% of companies already use these platforms and this number is increasing significantly. According …
5 Statistics on Digital Consumer and eCommerce
The Internet was arguably the biggest revolution of the 21st century, and it continues to evolve and grow each time. This new era has reshaped the way consumers live, shop, …
The 3 Marketing Megatrends of the Future
In this era of martech and the marketing of the future, the biggest challenges result not from technological advances, but from the profound changes that are occurring at the level …
Zoho CRM: Pros and Cons of the platform
Technologies have become an indispensable tool nowadays, namely in the professional area. Software, databases and systems have taken over companies and organizations in order to facilitate and help managers in …
HubSpot: Platform Pros and Cons
As omnichannel and the need to integrate all data from different platforms become the norm for managers, the need arises to have software that can organize and manage all activities …
CRM Programs: Strengths and Weaknesses of Major Brands
We are at a crucial moment in the life of companies. It is urgent to adapt to digital transformation and adopt new technologies that are an integral part of the …
Sales Forecasting: How to Make Reliable Sales Forecasting
Forecasting your company’s sales correctly can be a challenge, however, when done well, this work becomes essential for your strategy and for achieving your goals. With a reliable sales forecast …
MarTech Magazine
Discover all the news about the world of MarTech (marketing technologies) and discover how they can make your company grow. Learn how to drive digital marketing and sales transformation by …