Over the last few years there has been a great technological advance, and with the enormous amount of companies that have appeared in the market, the importance of having the …
How to make the Digital Transformation of an SME
Digital transformation and reconversion to online is, simultaneously, one of the biggest challenges and opportunities to be taken into account by Micro, Small and Medium Enterprises (SMEs). According to INE/Pordata, …
What are MarTech and what are the benefits?
MarTech is everywhere and powers much of the current work of Marketing and Sales teams. More and more companies are investing in these types of technologies to automate routine tasks, …
4 Digital Marketing Strategies to Increase Leads
The generation of qualified leads is one of the main concerns of any Marketeer. Customers are increasingly well informed, they go through most of the decision journey alone and only …
The Anatomy of the Perfect Website
Whether you belong to a B2B, B2C business, or even if you have a freelancing business, it is essential to be present online with a website that captivates your potential …
Marketing Trends 2021: The Year of Humanization
The year 2020 is about to end. Looking back, it was a year of much transformation in the business world, with the need – almost forced – to transition to …
CRM Implementation: How to encourage change in your company
Resistance to change is inherent to the human species. However, it is the businesses with greater adaptability and flexibility that manage to survive and innovate continuously, even when facing economic …
Benefits of CRM software by Industry
Contrary to what some people may believe, CRM (Customer Relationship Management) is an extremely useful software for all companies, regardless of their size, industry sector or business model. Within the …
Sales CRM: Know the advantages for your business
One of the main difficulties that companies face nowadays is to successfully manage their customer portfolio. Often, the time wasted in organizing information, managing data, and scheduling tasks causes them …
Digital Transformation in Sales: The Importance of CRM
Technology has transformed the day-to-day life of several departments within companies. The Sales department is no exception, and currently there are several solutions that help optimize and facilitate the day-to-day …