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  • Technology
  • Salesforce

Salesforce

Strengthen your customer relationship with one of the most powerful CRMs on the market

What is Salesforce?

Salesforce is a CRM software that provides the management and strengthening of relationships between companies and their public. Besides having a user-friendly interface, it is a complete and integrated system, that is, all relevant information is in a single and simple platform. It was considered one of the most effective CRMs on the market, ranked as the #1 platform based on 2018 Revenue Market Share Worldwide records.

Salesforce enables companies to understand their customers' needs and solve the problems they present by analyzing and interpreting the registered information. This tool provides companies with customer acquisition, insight into potential customers, and the management of all interactions from data collection and analysis.

The tools that make up Salesforce

Salesforce Sales Cloud gives you 360º control of your entire sales pipeline. With this system, it becomes possible to have all data related to contacts, accounts, opportunities, leads and partners in one place, which facilitates the day-to-day operations of the sales team.

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Salesforce Pardot is one of the most powerful marketing automation solutions for B2B. This platform allows you to improve the customer experience throughout the entire decision journey through targeted and personalized messages. This way you will be able to generate high quality leads, accelerate the sales pipeline and calculate the ROI of marketing actions.

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Salesforce Marketing Cloud is a B2C marketing automation platform that allows you to improve the relationship with each contact, through personalized and relevant interactions. This platform unites Email Marketing, Social Management and Marketing Automation capabilities in one place.

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Salesforce Service Cloud allows you to effectively manage your customer service by joining the management of multiple support channels in one place. With this platform, it becomes possible to access the history of all interactions throughout the customer lifecycle, improving the post-purchase experience and increasing loyalty.

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The features that allow you to improve the customer experience

  • Accounts, Contacts and Opportunities overview
  • Complete history of each contact
  • Integration with E-mail Service Provider
    (including Outlook and Gmail)
  • Sales Forecasting
  • Scoring
  • Custom fields
  • App Mobile
  • Workflows & Approvals
  • Webhooks
  • Custom analytics and dashboards
  • Synchronization and file sharing
  • Email Marketing
  • A/B testing and random-split testing
  • Landing Pages
  • Automation and lead nurturing rules
  • Lead Deduplication
  • Lead Scoring & Grading
  • Social Profiling & Lookups
  • Dynamic content
  • Custom fields
  • SEO Keyword Monitoring
  • Custom analytics and dashboards
  • Journey Builder
  • Goal setting & tracking
  • Lead capture
  • A/B testing and random-split testing
  • Pre-built templates
  • Predictive intelligence
  • Dynamic content
  • Integration with eCommerce
  • ROI calculation
  • Custom analytics and dashboards
  • Multi-channel support (chat, social networks, Facebook Messenger, phone)
  • Ticket support case management
  • Salesforce mobile App
  • Complete history of all interactions with each contact
  • Integration with Computer Telephony Integration (CTI)
  • Service and rights contract management
  • Live chat support
  • Automatic distribution of chat conversations to each operator
  • Outlook and Google Apps integration
  • Email Templates
  • Workflows and approvals

The right vision to implement Salesforce

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As a specialist in MarTech - marketing technologies, Liminal accompanies your company throughout the process of choosing the ideal marketing technologies for your company, from strategy to implementation and customization of the technology. We work for the success of your business and grow with it.

With Liminal you will have access to experts who will analyze, design and implement marketing and sales strategies and operations, supported by technological systems, such as Salesforce, which ensure the growth of your business.

3 steps to grow your business

1
Analysis and Strategy

Diagnose your company's digital maturity and marketing and sales performance, to design the main strategic variables of MarTech business and processes.

2
MarTech Implementation

Implementation of technologies such as CRM, Automation and Analytics, and customization and parameterization of modules, ensuring the adaptation of platforms to the reality of the business.

3
Continuous Improvement

Monitoring, optimization and continuous improvement of processes and systems, ensuring that MarTech actively contributes to business growth and success.

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