What is Marketing Automation?
A Marketing Automation platform (MAP) is a tool used to remain relevant throughout the buyer's journey and the sales cycle. By tracking leads and automating communications, Marketing Automation gives companies the possibility to become relevant across all their channels, without losing the ability to personalize and individualize contact with the customer.
Current situation diagnosis, technological requirements survey, selection of the most appropriate MAP for your company's needs and solution design (mapping of processes, flows and business rules).
Platform implementation and customization, database migration, workflows parameterization and integration of the tool with the company's technology stack and website.
Marketing and sales team training, optimization and continuous improvement of the processes, ensuring that MAP actively contributes to the growth and success of the business.