What is HubSpot?
HubSpot is one of the leading platforms for marketing automation. Using the Inbound Marketing methodology, the software provides several interaction, conversion and data analysis features that allow complete traceability of each marketing action.
Today, the platform has expanded not only into the areas of marketing and sales, but also customer support - all with free and paid plans. One of the advantages is that these three areas are integrated, allowing any organization to be truly customer-centric.
Tools that attract, close sales, and generate satisfaction
- CMS - Content Management System
- SEO
- Landing Pages
- Calls-to-Action
- Lead Management
- Live Chat
- HubSpot CRM
- Email Marketing
- Marketing Automation
- Analytics
- Email Sequences & Scheduling
- Email Tracking
- Inbox Profiles
- Prospects
- Calling
- Pipeline Management
- Contact & Lead Management
- Contact & Company Insights
- Contant Activity
- Tickets & Helpdesk
- HubSpot CRM
- Conversations
- Chatbot Builder
- Team Email
- Video Creation
- Knowledge Base
- Customer Feedback
HubSpot Gold Partner
Liminal holds the certification of Gold Partner, ensuring all the skills to help companies in the digital transformation of the marketing and sales departments. The partnership between HubSpot and Liminal signifies a pertinent and innovative approach to how managers view the role of marketing technologies in the digital transformation of the enterprise.
Strategy should always be thought of first. However, knowledge and mastery of what can be done with technologies should influence and accelerate the strategy. Technologies support strategy, but they can also have an impact on several areas of company management and even dictate new strategies. The art lies in knowing how to combine these two poles.
Making CCB more Inbound with CRM and Automation
"With the implementation of a CRM and Automation system (Hubspot), the CCB was able to optimize the work of managing marketing campaigns to communicate all the cultural activity of the institution, enabling the creation of a chain of actions with pre-defined criteria in which actions are triggered based on the reaction of the subscriber to our content, as well as obtaining various reports and graphs of the actions performed that help profile our audience. Besides being competent professionals, they are always available to clarify questions and provide full support and assistance."
Greater effectiveness of campaigns and interaction with customers
"With HubSpot we were able to increase the quality of interactions with our customers. Our team expects that in the coming months we will start to see more adjudications and sales. We have started to manage our customer database more effectively by providing and maintaining recurring contact with these lists. We are much more effective now at identifying visitors and identifying market."
Accelerating the choice, implementation and use of MarTech
"They are very helpful and knowledgeable about digital marketing tools and methodologies. They allowed us to speed up the choice, implementation and use of the digital marketing tool (HubSpot)."
3 steps to grow your business
Analysis and Strategy
Diagnose your company's digital maturity and marketing and sales performance, to design the main strategic variables of MarTech business and processes.
MarTech Implementation
Implementation of technologies such as CRM, Automation and Analytics, and customization and parameterization of modules, ensuring the adaptation of platforms to the reality of the business.
Continuous Improvement
Monitoring, optimization and continuous improvement of processes and systems, ensuring that MarTech actively contributes to business growth and success.