CRM is a management system for the entire sales and life cycle of customers. The choice and implementation must be a strategic decision, considered and accompanied by experts in marketing technologies that guarantee the project's success.
The number of CRM implementation projects that fail is alarming. According to studies by Merkle Group Inc., about 63% of projects failed to achieve the expected results. (Merkle Group Inc.)
Find out howKnow what you really need for your business.
The search to find the ideal CRM shouldn't be limited to the internet or to consultations with the main software providers, ignoring the specific needs of your business.
Find out howThere are many choices, find out which one is ideal for you.
Choosing the system to implement in your company is the most important phase of the entire process. With the huge existing offer, the possibility of making the wrong choice is high and will have high costs for your company.
Descubra comoThe choice must follow meticulous criteria to define the ideal platform.
Liminal has prepared 10 basic criteria for you that you should pay attention to before making any decision about your future CRM. Follow these steps and make the right choice.
Find out howDid you think it was all over? No, now a constant work begins.
A CRM platform needs a lot of care in terms of data maintenance and updating. In addition, you will have to frequently implement new workflows and business rules, in order to improve the interaction of your employees.
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Yes. We are sharing knowledge that we hope will be useful to you. We want you to think about Liminal whenever you have questions or concerns about marketing technologies.
This eBook helps you plan the success of a CRM platform, from gathering requirements and processes to technology implementation, in such a way that this software can support and amplify your company's strategy.