MarTech strategy supporting national and international growth
After designing a MarTech strategy that would help GoContact improve sales results, in Portugal and Spain, HubSpot, a leading Marketing Automation platform, was chosen as the ideal tool for the company's needs. In order to ensure integration with the CRM already used by the company, Odoo, an integration was developed that guaranteed the perfect flow of data between the two systems, also ensuring marketing and sales alignment. Liminal accompanied the entire process of designing and customizing the platform, implementing the technology and training employees. GoContact was able to optimize sales processes, speed up the work of the sales team and automate interactions with clients in a personalized manner.
2x more customers
originating from Marketing.
-50%
of the cost per lead.
Personalization
of the customer experience.
Technology is bringing us very significant gains in team focus. In addition to analytics, we have been able to get information about the market, how customers interact with us, and the most relevant touch points. All this information is now obtained in a more transparent way that would once have been impossible.
The Client
Cloud Contact Center as a Service
GoContact is a native cloud Contact Center as a Service solution, with integrated Omnicanality and Artificial Intelligence solutions. It positions itself in the market with two premium products, developed by its software house, Contact Center platform and IPBX platform. Created in 2008, it is present in the Portuguese and Spanish markets and has more than 120 employees.
Whether it was to follow the organizational strategies or to optimize the marketing tasks performed by the operational team, it would be unthinkable not to use Marketing Technologies to grow our business the way we wanted and achieve the goals. We were aware of the importance of these technologies.
The Challenge
Agility, organization of commercial work and improvement of the customer experience
To continue its growth in Portugal and Spain, GoContact felt the need for technology that would help organize the marketing and sales funnel and optimize client relations. In addition, GoContact also needed to facilitate the Inside Sales team's work and speed up commercial prospecting. Obtaining accurate data on the various segments and users that interact with the brand was also a challenge that could only be solved through the use of technology.
There is a very significant improvement in the efficiency with which campaigns are set up. With automation we were able to manage and modify campaigns in real time, which means we were able to increase organizational efficiency. This process represented an improvement in terms of management, in organizational processes, and in the overall efficiency of our company. Nowadays it was unthinkable not to do it this way.
The Solution
Marketing Automation to attract and facilitate contact with new customers
For GoContact, HubSpot proved to be the most suitable option as a Marketing Automation platform. This made it possible to manage all contacts in an automated and personalized way. Since GoContact was already using Odoo as its CRM, Liminal developed a custom integrator to ensure that all data is constantly updated and integrated between Odoo and HubSpot. To facilitate the work of Inside Sales, GoContact started using LinkedIn Sales Navigator integrated directly with HubSpot, in order to save time and facilitate the work of sales people.
By using MarTech, namely CRM and Automation, to facilitate and optimize the work of the Marketing and Sales teams, GoContact was able to double the number of Marketing-sourced customers and reduce the cost per lead by 50%.
We are increasing the quality of interactions with our customers. Our team expects that in the coming months we will begin to see more adjudications and sales. We have started to manage our customer database more effectively by providing and maintaining recurring contact with these lists. We are much more effective now at identifying visitors and identifying market.
Success Stories
