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Customer Story - CCB

With HubSpot, a leading Marketing Automation platform, CCB was able to communicate effectively with its audience, reach new audiences and increase "CCB Card" subscription.

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Personalized experiences for a unique audience

The need to develop personalized and lasting relationships with its audience, led CCB to use HubSpot to optimize communication actions and integrate all channels in one place. An integration between HubSpot and Ticketline was developed, which allowed the purchase of each ticket through Ticketline to be automatically associated with the corresponding contact in HubSpot. Therefore, it became easier to understand which contacts bought tickets for which shows and how often they bought tickets, making it possible to personalize communication based on the preferences of each user. By communicating effectively with its audience, CCB increased the number of "CCB Card" memberships by 22%.

+22%

memberships in the CCB Card.

360º View

of the customer journey.

Optimization

of campaign management.

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With the implementation of a CRM and Automation system (Hubspot), CCB was able to optimize the work of managing marketing campaigns to communicate all the cultural activity of the institution.

- Madalena Reis, Director of Development and Communication at CCB (Centro Cultural de Belém)

The Client

A reference cultural entity in Portugal.

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CCB - Centro Cultural de Belém is one of Portugal's reference cultural entities. Currently, it is managed by a Foundation that aims to promote culture, developing the creation and dissemination in all its specificities, from classical music to jazz, theater to dance, opera to literature, architecture and cinema.

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It became possible to create a chain of actions with pre-defined criteria in which the actions are triggered based on the subscriber's reaction to our content.

- Madalena Reis, Director of Development and Communication at CCB (Centro Cultural de Belém)

The Challenge

Create close relationships with the public

Due to its large size and need for proximity with the public, CCB felt the need to have technology that could help manage the entire relationship with clients, as well as manage marketing campaigns to communicate the institution's cultural agenda and attract new subscriptions for the "CCB Card".

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We were able to get several reports and graphs of the actions performed that help profile our audience.

- Madalena Reis, Director of Development and Communication at CCB (Centro Cultural de Belém)

The Solution

Marketing Automation to personalize the experience and reach new audiences

In the case of CCB, the solution was to invest in a Marketing Automation platform, namely HubSpot. With this tool it became possible to manage the entire database, segment the list and send specific campaigns according to the interests of each user. In addition, it is now possible to get detailed analytics from various channels (email marketing, paid media, blogging, etc.) in an integrated way and do effective audience relationship management.

An integration between HubSpot and Ticketline was also developed, which allowed the purchase of each ticket through Ticketline to be automatically associated with the corresponding contact in HubSpot. Therefore, it became easier to understand which contacts bought tickets for which shows and what the frequency of purchase was. This made it possible to personalize communication based on each user's preferences and profile.

By customizing and targeting communication to the right audience, CCB was able to increase the number of "CCB Card" memberships by 22% in just one year.

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Besides being competent professionals, they are always available to clarify questions and provide full support and assistance.

- Madalena Reis, Director of Development and Communication at CCB (Centro Cultural de Belém)

How will we support your Cultural Institution?

1
Analysis and Strategy

Diagnosis of your company's digital maturity and marketing and sales performance, to design a strategy for growth and transformation, involving people, processes, and technologies.

2
MarTech implementation

CRM setup and costumization, automation and analytics of marketing and sales, in order to support strategies, operations and growth processes.

3
Continuous Improvement

Monitoring, optimization and continuous improvement of processes and systems, ensuring that MarTech actively contributes to business growth and success.

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